Two Bright Spots in a Tough Economy: The Saybrook at Haddam and Safe Harbor Memory Care

With 95 percent occupancy and the opening of a brand new, specialized memory care unit, is experiencing tremendous growth and success despite a challenging statewide economic environment. Two-and-a-half years after a new management team was put in place, The Saybrook at Haddam has hit its stride as one of the most desirable assisted living retirement communities for both seniors who are independent and for those who may need a helpful hand. Now, through the opening of the Safe Harbor Memory Care neighborhood in January 2012, it also serves those suffering from Alzheimer’s, dementia or other memory-related disorders.

The upswing began shortly after The Saybrook at Haddam was purchased at auction in 2009 (when the occupancy rate was less than 18 percent), when Kathy Ryan stepped in as executive director and Dave Downey became the director of marketing and community relations. Their combined senior living experience of more than 50 years was crucial to quickly identifying ways for the community to excel in this competitive market.

The positive economic story from The Saybrook at Haddam and its Safe Harbor Memory Care unit are the result of offering “unmatched value” alongside outstanding service to senior citizens. Residents at this retirement, assisted living, and memory care community are benefiting from strong management, a dedicated staff, and an overall commitment to excellence – a timeless recipe for “gracious living and quality care.”

“The concept of gracious retirement living has proven to be perfect for this region, even in today’s difficult economy” Kathy Ryan, executive director at The Saybrook at Haddam, said.  “We created a community with a culture of kindness, caring and good humor – and people responded.”

The Saybrook at Haddam is ensuring future success through its unique and inviting Safe Harbor Memory Care neighborhood. Walking into Safe Harbor replicates walking down a small village street, complete with a beautiful park, café, and beach (oversized murals). A lovely living room and dining room provides a cozy, homelike setting for residents to both relax in and have fun in, so they are able to enjoy every day.

The Saybrook at Haddam is a 74-apartment assisted living retirement community that provides independent retirement living services along with state-licensed assisted living services to its resident. The 13-resident Safe Harbor Memory Care unit provides a full range of personalized services for those suffering from Alzheimer’s, dementia and other memory-related services.  Private tours are being scheduled, and applications for residence are available by calling 860-345-3779.

Submitted by: The Saybrook at Haddam