Tolland Officials Touting New Regional Tourism Branding Survey

Press release from the Town of Tolland:

September 28, 2022

The Towns of Bolton, Coventry, Mansfield and Tolland Seek Community Input on New Regional Tourism Branding.Residents and Business Owners Encouraged to Complete Online Survey by October 11.The Towns of Bolton, Coventry, Mansfield and Tolland have hired Dornenburg Kallenbach Advertising (DKA) to create a tourism brand for the four-town region.As part of the branding development process, the four towns are seeking community input on draft branding options. A short survey is available online. It will only take a few minutes to complete and responses will remain anonymous.The online survey is available through October 11, 2022 at: https://www.surveymonkey.com/r/4TownsBrandSurvey.This new collective brand for the region as a destination will be a supplement to each individual Town’s marketing, and will not replace each individual Town's logo or branding.An Action Plan for Economic Vitality prepared in 2020 by AdvanceCT, in collaboration with the CT Department of Community & Economic Development, determined that the region could better promote its assets to encourage visitor attraction and business growth.The Action Plan recommended that the region has a significant opportunity to be seen as a desirable destination to dine, shop and play, based upon its distinctive combination of resources across the four towns. These resources include outdoor recreation, agriculture and agri-tourism, culture and entertainment, higher education institutions, and small businesses and entrepreneurs. The plan can be viewed here.Point of Contact: Cynthia van Zelm, Executive DirectorMansfield Downtown Partnership860-429-2740, vanzelmca@mansfieldct.org

This press release was produced by the Town of Tolland. The views expressed here are the author’s own.