Yaffee Named Director of Brand Management at Search Integrations

VERNON, CT — Vernon-based Search Integrations has named David Yaffee as its director of brand management.

Yaffee has spent the last 25 years in the financial services and music manufacturing industry. Most recently he served as Senior Vice President for United Bank. In this role, David was responsible for building and managing a strong team of financial advisers throughout the bank’s 50 branches.

“We are excited to have David join our growing and vibrant team. Over the last eight months, Search Integrations has been known as one of the top digital marketing firms in New England for political campaigns,” said John Kleinhans, executive vice president of business development and strategy. “As we transition to more traditional corporate and non-profit clients, we will continue to build our structure and David is a perfect fit for our future.”

Yaffee is an active member of the Tolland County Chamber of Commerce as well as an active volunteer at the Hockanum Valley Community Council. He and his wife Kathy have been residents of Vernon for the last 13 years and are members of Ellington Ridge Country Club.

“I am eager to join the Search Integrations team and help grow the company into the predominant digital marketing firm across New England. Every company and non-profit regardless of size needs to have a strong digital marketing presence and I am excited to offer these services across our region.” Said Yaffee.

Search Integrations has developed a game changing proprietary bidding algorithm that is industry agnostic and attaches onto any type of search, display, video or paid social campaign and will deliver ground breaking results.

Search Integrations offers a variety of digital products such as digital strategy, web analytics, search engine marketing, search engine optimization, display advertising, geofencing, website design and development, social media marketing, video advertising, product listing ads, retargeting and other custom digital marketing solutions.

Photo Credit: Search Integrations