Enjoy Shopping and Festivities at Breast Cancer Alliance's Go For Pink October 2nd Event

Breast Cancer Alliance announced that it is partnering with Greenwich merchants for a special day of events and shopping on Thursday, October 2nd 2014. This inaugural event, called GO FOR PINK, will kick off Breast Cancer Awareness Month. Participating Greenwich merchants will be donating a portion of the day’s sales to Breast Cancer Alliance. Currently, 1 in 8 women in the U.S. will be diagnosed with breast cancer.

GO FOR PINK will commence with the Breast Cancer Alliance flag raising ceremony at Greenwich Town Hall at 9:00 am on October 2nd. Greenwich First Selectman Peter Tesei is scheduled to kick-off this inaugural event. The day will conclude with GO FOR PINK special shopping receptions at participating stores from 5:00-8:00 pm and at Richards of Greenwich until 9:00 pm. All participating merchants will feature a sign in their windows, entitled GO FOR PINK, that will let shoppers know they are partnering with Breast Cancer Alliance for this uplifting community event.

Sharon Phillips, Breast Cancer Alliance President, said, “We are very enthusiastic about this new community event and grateful to all the town merchants who are demonstrating their support. It should be a wonderful day and a festive evening. All funds raised will directly support the innovative research and targeted support services that are the hallmarks of this focused organization.”

Yonni Wattenmaker, BCA Executive Director adds “We especially want to thank Mitchells/Richards, Greenwich Magazine/Moffly Media and the Greenwich Chamber of Commerce for their extraordinary early support of this special event. This promises to be a fun way to support a great cause.”

Marcia O’Kane, Executive Director of The Greenwich Chamber of Commerce, said, “We are very excited to support the first GO FOR PINK event in Greenwich and encourage all merchants to participate and help mark the kick-off of Breast Cancer Awareness Month. It is a very important cause that touches all of us and will demonstrate, once again, the power of the Greenwich community to band together to raise funds for breast cancer.”

Preliminary participants include Alease Fisher Designs, Alice and Olivia, Amina Rubinacci, Anne Fontaine, CLAY Health Club and Spa, Comptoir des Cotonniers, French Sole, Gabby, Hoaglands of Greenwich, J.Papers, Kate Spade, Lilly Pulitzer, Lynnens Inc, McArdle’s Florist and Garden Center, OGGI 5, R.Simantov Fine Jewelry, Richards of Greenwich, Shoes N More, Simon Pearce, Splurge, Steven Fox Jewelry, Stuart Weitzman, Tangerine, The Shop@Equinox, Theory, Vilebrequin, Vince, Vineyard Vines, Warren Tricomi Salon.

About Breast Cancer Alliance

The mission of Breast Cancer Alliance is to improve survival rates and quality of life for those impacted by breast cancer through better prevention, early detection, treatment and cure. To promote these goals, we invest in innovative research, breast cancer surgery fellowships, regional education, dignified support and screening for the underserved.

Breast Cancer Alliance is a dynamic organization that has awarded over $19 Million since being founded almost 19 years ago. One of the largest fundraisers and always a highlight on the social calendar in Greenwich each year is the Breast Cancer Alliance Annual Luncheon and Fashion Show scheduled for November 6, 2014 at the Hyatt Regency Greenwich that attracts nearly 1000 supporters.

Information about Breast Cancer Alliance events as well as details about GO FOR PINK and a complete listing of participating merchants will be available at www.breastcanceralliance.org.

Media Contacts:

Christine M. Biddle, Biddle & Bellidora Communications: 914-763-3843 christine@biddleandbellidora.com or Lynn Stack Lynn@BiddleandBellidora.com