Wilton-Based Racing Team Readies for Utah Event with new Sponsor

Riley Racing, a Wilton-based professional racing team, recently added Pitch Engine as the title sponsor for the Riley Racing Mazda RX-8 in the final event of the Miller Motorsports Park season, which is part of the 2010 Grand-Am Continental Tire Sports Car Challenge series.

As the title sponsor, the Riley Racing Mazda RX-8 will display a Pitch Engine branding and color scheme for the single event, which is set for September 9-11 in Tooele, Utah, as well as custom racing suits provided by Oakley, and online marketing.

Riley Racing partner, DRIVEN Clothing Company, also will produce special edition t-shirts and hats for the event, which will be given away in several contests during the event online and at the track.

Chris Riley, Owner of Riley Racing, is excited about the new sponsorship and pleased to be working with PitchEngine:

"It's great to have PitchEngine on board, and we're really looking forward to working with them at the Miller motorsports Park event," he said. "Sponsors are an essential part of this sport, and to have a great partner such as PitchEngine involved really helps our team and our sport."

Jason Kintzler, CEO of PitchEngine, also is looking forward to a new venture in motorsport and working with Riley Racing.

"We're always looking for ways to make PitchEngine rev," Kintzler said. "This seemed like a no brainer. It's actually a great fit as the brands involved in racing are all looking to get the word out and could utilize a platform like PitchEngine."

With PitchEngine, users can easily create and share a "Pitch^TM" – a modern version of the press release. Unlike the rigid press releases of old, the Pitch offers both creator and reader far more flexibility. In addition, users can incorporate embedded video, images, powerpoints and more into a hosted "microsite" that can easily be shared via  social networks such as Facebook and Twitter.

Riley Racing is a family owned and operated professional racing team competing in the Grand-Am Continental Tire Sports Car Challenge with their Mazda RX. The drivers are brothers Jameson and AJ Riley, who each have raced in various series in the United States and internationally.