CakeLove Launches Online Store, Will Close U Street Location

WASHINGTON, DC — CakeLove, a DC-based cake bakery founded in 2002, is launching a new online store this month in response to significantly increased demand for its premium grab-and-go dessert, CakeLove in a Jar, according to a news release from the company.

To facilitate CakeLove’s growth and expansion, the company is closing its long-time U Street location.

To mark the start of this new chapter, CakeLove is hosting a party on Saturday, Dec. 19, from noon to 3 p.m. to celebrate its 13-plus years at 1506 U Street NW with neighbors, friends, fans and supporters.

The launch party will include a cake-cutting ceremony to mark the official launch of a new CakeLove, free giveaways of CakeLove’s new product, CakeLove in a Jar and a raffle of several autographed cookbooks by CakeLove’s founder, Warren Brown.

“The closing of CakeLove’s flagship location marks a new beginning for us,” says Brown, who left a career in law to start his own business 15 years ago. “For several years, CakeLove has been transitioning away from its brick-and-mortar stores and developing a new line of grab-and-go premium desserts. Our goal is to expand beyond the greater DC metro area and into more supermarkets and specialty grocery stores across the nation.”

CakeLove in a Jar is already available in a number of grocers on the east coast, including Whole Foods across the mid-Atlantic, Mrs. Green’s, Kings Market and Balducci’s in the New York metro area, numerous independent grocers in the NYC tri-state area, plus specialty grocers like Glen’s Garden Market and Union Kitchen Grocery here in DC. It is also available through its online store at www.cakelove.com, in select Springhill Suites, and on Norwegian Airline flights.

Customers in the DC region will continue to be able to order CakeLove’s signature layer cakes through www.cakelove.com. Those cakes will be available for delivery or pick-up from the U Street location before December 31, 2015. After the New Year, cakes will be available for delivery or pick-up from CakeLove’s new warehouse space at 4940 B Eisenhower Ave, Alexandria VA 22304, with additional pick-up points around the DC metro area to be determined.

The hours of the U Street shop for the last week of December are:

• Dec 24, 2015: 8:30 AM to 3 PM
• Dec 25-28, 2015: closed
• Dec 29-30, 2015: 8:30 AM to 5 PM
• Dec 31, 2015: 8:30 AM to 3 PM

PHOTO of store, CakeLove in a Jar courtesy of company