Free People Store Now Open in Georgetown

PHOTO: From the Free People Georgetown Instagram: “WE . ARE . OPEN!! The wait is over and we can’t wait to meet you all!”

________________

Women’s boho-chic destination Free People is now open at 3009 M St. NW, in Georgetown. It’s the first DC location for the chain. Other Free People stores in the area are located at Pentagon City and at Tysons.

The store is located in a three-story, 4,770 square foot space on M Street. Inside Old World walls and a historic storefront, the brand will carry unique designs designed to appeal to local residents and tourists alike.

Behind a traditional Georgetown red brick façade, guests will be welcomed into the boutique by a wooden black door. Organic materials, including wide-plank reclaimed wood floors, as well as preserved original steel, brick, and concrete elements, are highlighted throughout the space, the company notes in a news release.

An ‘FP Collection’ shoe shop will feature an overlook into the lower level, where additional apparel and sale items will be located. Customers can use a new custom wooden residential-inspired staircase to make their way to the store’s lower level. Shoppers can take another newly installed staircase, constructed of wood treads and steel guardrails, to the boutique’s upper level. Featuring a breathtaking wood truss ceiling, the upper level will house lifestyle intimates and six fitting rooms featuring distinctive coin curtains.

“We’ve been looking forward to opening a Free People boutique in Georgetown for some time now,” says Beth Wehagen, Free People’s director of Retail. “We are thrilled to finally be on M Street! This store will feature a wide-range of products that will be perfect for the area’s customer including an amazing ‘FP Collection’ shoe assortment.”

Free People Georgetown will carry a wide assortment of dresses featuring unique silhouettes, prints, and textures. An Indigo Shop will provide customers with head to toe indigo outfitting options through denim, chambray, and blue washes. Shoppers can look forward to a strong jeans assortment, including skinnies, flares, boyfriends and one-pieces, the company noted.

To add pops of color, fun floral and ethnic print patterns will be mixed through the assortment of woven and knit tops, dresses, slips, and novelty jackets. In preparation for the season ahead, the location will feature a strong presence of sweater styles and textured bottoms for cozy head-to-toe looks. Merchandised on the top floor, customers can expect lifestyle intimates from the brand’s ‘Intimately Free People’ collection. Accessories will include skinny scarves, clean silhouette and leather bags, beanies, and statement jewelry, alongside a dedicated ‘FP Collection’ shoe shop.

Each Free People store offers personalized shopping experiences from a team of expert stylists, the company noted. Customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me. In addition to offering personal styling, D.C. fans can look forward to a variety of in-store events to be hosted at the Free People’s Georgetown boutique throughout the year.

Store hours will run Monday-Saturday 10 a.m.-8 p.m., and Sunday 12 p.m.-7 p.m.

Do you have some news to share with Patch readers? Please email: maryann.barton@patch.com