Business & Tech

Revolution Cycles in Georgetown Has New Owner

Revolution Cycles will now be called the "Trek Bicycle Store."

GEORGETOWN, D.C. — The popular Georgetown cycling shop Revolution Cycles will now be called the "Trek Bicycle Store" after a major bicycle and cycling product retailer bought the company.

Wisconsin-based Trek Bicycle Corporation recently purchased the local bike chain. Trek bicycles are marketed through over 1,500 dealers across North America, and additional dealers in Asia and Europe.

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Revolution Cycles was started in Georgetown in 1998, and has since expanded to Washington, D.C.; Arlington, VA; Rockville, MD; and Stafford, VA.

In an email posted on the Revolution Cycles Facebook Page, Revolution founders Santiago "Pinkey" Gonzalez and Mike Hamannwright wrote:

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"We love the business we’ve all built together, and as we planned for the future, our priority was finding a partner who shared our core values and would commit to building upon what we’ve developed... We have found that partner in Trek Bicycle. We know they will do a great job and that your experience with your shops and cycling in D.C., Maryland, and Virginia will continue to improve under their guidance and leadership."

According to ARLnow, workers will start to install signs with the company's new name at all locations in the near future.

“We have plans to expand and continue to improve everything that has made these stores so important to the communities they serve,” Trek spokesman Eric Bjorling told ARLnow.com. “Along with us will come a dedication to creating a great environment for local cyclists through local cycling advocacy and we will be focused on finding all the opportunities we can to create unforgettable retail experiences.”

Patch reached out to Trek and will update this when we hear back from them.

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