This Penny Could Earn You $1,000 in DC -- If You Can Find It

WASHINGTON, DC — Don't be so quick to overlook that copper coin lying on the pavement -- it may earn you a thousand dollars.

Online bank Ally has launched a marketing campaign that involves leaving "Ally Lucky Pennies" worth $1,000 each in 10 cities across the nation, including in D.C., according to an Ally statement.

A total of 100 Ally Lucky Pennies will be scattered across the 10 cities, and each are redeemable for $1,000. From a distance they look like regular pennies, but they are clearly different from pennies when viewed up close, with an Ally logo on the front and the number 100,000 on the back (for the amount of real pennies it is worth).

"When found, Ally Lucky Pennies can be redeemed online from Oct.18 through Dec. 31, 2016 at AllyLuckyPenny.com," the statement reads. "Finders can enter the redemption code located on the back of the Ally Lucky Penny on the site to begin verification as a potential prize winner. Clues to Ally Lucky Penny locations and updates on those already found will be provided on social media throughout the campaign."

The other cities involved in the promotion are Austin, Charlotte, Chicago, Denver, Detroit, Los Angeles, Miami, New York City and San Diego.

Ally Financial provides digital financial services to consumers and businesses. The company has been around since 1919 but was redesigned in 2009 with a new approach.

Image via Ally Financial