Want to Build a Brand People Crave? Keli Hammond Shows You How

Seven seconds is all that brands have in today’s saturated market to get people’s attention. Reinvention and creating a standout brand that people crave in this type of environment is no easy task. In her debut book, Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand, local author Keli Hammond walks entrepreneurs of all skill levels through the essentials for building a brand that continually captivates and engages people in today’s super-competitive, seven-second, crowded world.

With 15 years of marketing experience and two nationally recognized industry awards behind her, Hammond combines a mix of personal and client stories with detailed industry know-how into this book to illustrate the dos and don’ts of brand building. As an entrepreneur herself, she is well aware of the many hats entrepreneurs wear and how confusing and overwhelming marketing can be. As a marketer, she also knows that having a clear strategy makes for brand success, and she wants to help empower others who seek to build a name for themselves.

“Being African-American, it is important to me to give other women and minorities the courage, confidence, and know-how to chase their dreams even if they don’t see themselves represented in an industry. For minorities, entrepreneurship is harder because we often struggle to find role models who look like us. That is why I understand that a so-so marketing strategy won’t cut it; it needs to be standout,” said Hammond. “A great marketing strategy is the difference between a four-figure income and a six or seven-figure income. It’s the difference between a full-fledged business and a side hustle.”

Written for bloggers, entrepreneurs, small business owners, aspiring influencers, content creators and creative directors, Craved offers critical direction for those looking to distinguish themselves from the competition. Hammond teaches her readers how to achieve brand acceleration using everyday resources like social media, storytelling, and video to attract people to them.

“If you are a blogger or own a business, then I definitely recommend Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand. Even if you think you know all about marketing, you might just be surprised,” praises Renee Guill for Readers’ Favorite.

Available as both an eBook ($9.99) and paperback ($18), Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand is now available for purchase on Amazon.com, BarnesandNoble.com, and IndieBound.com. To learn more, please visit CravedBook.com.