Business & Tech

Free Meals Offered for Cows

Chick-fil-A invites residents to dress as cows.

Today, it’s OK to dress like a cow. In fact, it’s encouraged as Chick-fil-A invites Tampa Bay customers to join in the celebration of Cow Appreciation Day.

According to a press release from Chick-fil-A, customers who dress head to “hoof” in cow attire will be rewarded for their participation in the chain’s seventh annual celebration with a free meal when they visit one of the company’s 23-area restaurants. 

This year, customers who aren’t too chicken to dress completely as a cow will again be rewarded with a free Chick-fil-A Meal, which includes an entrée of choice, a side item and a medium Dr. Pepper (or other beverage choice). Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, tie, hat or other accessory.  

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Chick-fil-A launched a special website dedicated to the occasion – www.CowAppreciationDay.com. In addition to providing further details about the event, the site offers cow costume ideas, downloadable cow spots, masks and other bovine-themed accessories for customers to use in creating their costumes.

Chick-fil-A is also organizing a photo contest that will be co-hosted on the Cow Appreciation Day site and the chain’s Facebook page at www.facebook.com/ChickfilA. Chick-fil-A will offer a number of categories where the best cow-dressed customers will have the chance to win various prizes. Customers can upload photos for the contest from July 8-31.

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Now in its seventh year, Chick-fil-A’s Cow Appreciation Day continues to build momentum. Last year’s event – and the resulting turnout – confirmed that Chick‑fil-A has a strong following of customers willing to go to great lengths to show their appreciation for their cows. More than 450,000 cow-clad customers stampeded Chick-fil-A restaurants across the country. Costumes ranged from simple cow-spotted T-shirts to full cow suits complete with furry ears, cow bells and homemade sandwich boards with personalized renditions of the “Eat Mor Chikin” Cows’ quirky messages.  

“Cow Appreciation Day is a great barometer of how passionate our customers are for our brand,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “If you’re willing to dress up like a cow for a free meal, you’re obviously a loyal and even ‘raving’ Chick-fil-A fan. While the event is a natural tie with our cow-themed marketing campaign, Cow Appreciation Day is intended to be a fun day to reward some of our most loyal customers with free food.”

Local Chick-fil-A restaurants are located at Lake Brandon Village, 11325 Causeway Blvd., Brandon, and at 1504 E. Brandon Blvd., Valrico. 

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