New Menchie’s Store in River Club Plaza Celebrates Grand Opening with Week of Fun Festivities

Menchie’s, the friendliest place on earth with a mission to make every guest smile, will be opening of its new location in River Club Plaza, 5770 Ranch Lake Boulevard, Unit #c136, in Bradenton on Thursday, July 25, 2013.

To celebrate the opening, Menchie’s will spread smiles with a seven-day grand opening celebration from July 27 to August 2, packed with free giveaways including t-shirts and Menchie’s merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

Store owner Brian Pekny, who has a marketing background with Ford Motor Company and Hard Rock International, is excited to bring the Menchie’s brand to Bradenton.

“It’s all about the brand, and Menchie’s certainly has a clear identity,” said Pekny. “The family focus, the proprietary flavors that taste better than anything else, and the commitment to the community certainly make Menchie’s stand out. At Hard Rock, everything we did had an element of philanthropy woven in, and it’s the same with Menchie’s. We don’t want to just be a store front – we want to be an integral part of the community.”

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather.  Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs. 

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.  

Menchie’s River Club Plaza is located in the new Walmart Super Center, at the junction of Interstate 75 and State Road 70, 5770 Ranch Lake Blvd, Unit #c136 in Bradenton, and is open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday from 11 a.m. to 11 p.m. For more information, please call 941-758-5095 or visit www.menchies.com.

The full schedule of the 7-day grand opening celebration is as follows:

Day: Saturday

Time: 11 a.m. – 1 p.m.

Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt, free T-shirts*, a balloon artist

Day: Sunday

Time: 1 p.m.

Details: Free plushie doll*, free color-in T-shirts* and free face painting

Day: Monday

Time: 5 p.m. - 6 p.m.

Details: $1 yumm – Fill up your cup for only $1

Day: Tuesday

Time: 2 p.m. – 4 p.m.

Details: Kids 10 and under eat free

Day: Wednesday

Time: noon – 2 p.m.

Details: Lunchtime yumm - Half-off frozen yogurt

Day: Thursday

Time: 3 p.m.

Details: Free dodge ball with every cup purchased*

Day: Friday

Time: 8 p.m. to close

Details: Date night - Buy one frozen yogurt, get one free

*While supplies last, see store for details.

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Menchie’s stores are warm, welcoming, tasty and fun, with interactive elements and activities for kids and comfortable indoor/outdoor seating areas. Placing a focus on people and community before commerce, Menchie’s franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary portfolio of award-winning frozen yogurt, Menchie’s guests create their own unique combinations from a variety of rotating yogurt flavors and toppings. Menchie’s has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are over 300 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie’s expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit menchies.com.