Neighbor News
AT&T It Can Wait Virtual Reality Experience Visits Miami Schools
Students Come Face-to-Face with Dangers of Smartphone Distracted Driving
Between 200 and 300 students from Miami Norland Senior High School and Miami Senior High experienced the dangers of smartphone distracted driving when the AT&T It Can Wait Virtual Reality tour paid a visit to the 2 schools this week.
AT&T is bringing the issue center stage with the It Can Wait Virtual Reality experience by immersing a visually driven generation in a striking 3D experience to help raise awareness and ultimately save lives.
The message behind the AT&T It Can Wait campaign is simple: Distracted driving is never OK. No text, post or selfie is worth a life. #ItCanWait.
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Smartphone distracted driving has become more pervasive. As cell phones have evolved into smartphones, so has our interaction with them. People are doing much more than just texting from behind the wheel. They’re checking email, accessing social media, video chatting, and even snapping photos.
AT&T research found nearly 9-in-10 people admit to using their smartphone while driving.* And nearly all of those surveyed consider smartphone distracted driving to be dangerous, yet most of the same people admit to doing it anyway.*
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Included in the AT&T It Can Wait virtual reality experience is a shattered glass wall, to reflect the damage and far-reaching effects of distracted driving accidents, a fragment memorial wall representing lives lost, and a pledge photo wall.
To take the It Can Wait pledge to never drive distracted, visit www.itcanwait.com.
*Online survey with 1,801 respondents (total distracted drivers n=1,559) conducted by Kantar Added Value. Data represented here were collected January 2018-March 2018. National panel sample (ages 15-54, drive, and have a smartphone).
