Valley Bank Launches Digital Banking With Valley Direct

Valley Bank today announced the launch of “Valley Direct,” a convenient digital platform that offers speed, ease of use and flexibility, to respond to the rising trend of customers who want digital and mobile-focused banking solutions. The platform’s first offering, Valley Direct Savings, features one of the most competitive high-yield, interest-bearing savings account rates in the market.

Valley is one of the first regional banks to offer digital savings accounts, a move designed to expand the bank’s footprint and customer base. “Valley Direct marks a major milestone in our strategic vision,” said Ira Robbins, Valley’s CEO. “The shift to digital banking demands that we reimagine the customer’s banking journey. We recognize that each individual has a very personal and distinct way they choose to bank, so Valley Direct expands those options.”

Valley Direct is open to both new and existing Valley customers. “Online and mobile banking has become a top banking preference for many of our customers,” said Bob Bardusch, Senior Executive Vice President and Chief Operating Officer of Valley. “Valley Direct allows us to reach new markets and new customers beyond our current geographic footprint.”

Valley Direct customers can open an account in just a few minutes on any type of mobile device or computer, and the entire account can be managed digitally without having to go to a branch.

Key benefits of Valley Direct include a mobile app, no maintenance fees and ATM rebates.

Valley Direct is currently offered in the states of AL, CT, DC, DE, FL, MD, NJ, NY, PA, VA and WV.

All money deposited in a Valley Direct account is insured by the FDIC up to the maximum allowed by law. To learn more about Valley Direct, visit ValleyDirect.com.

About Valley

As the principal subsidiary of Valley National Bancorp, Valley National Bank is a regional bank with approximately $38 billion in assets. Valley is committed to giving people and businesses the power to succeed. Valley operates many convenient branch locations across New Jersey, New York, Florida and Alabama, and is committed to providing the most convenient service, the latest innovations and an experienced and knowledgeable team dedicated to meeting customer needs. Helping communities grow and prosper is the heart of Valley's corporate citizenship philosophy. To learn more about Valley, go to www.valley.com or call our Customer Service Center at 800-522-4100.