Jergens Joy Club Brings Creator Getaway—and a Lot of Glow—to Miami

Miami’s sun-soaked shoreline set the stage for a radiant creator escape in March, as award-winning skincare brand, Jergens®, hosted its Jergens Joy Club, a multi-day influencer getaway celebrating glowing skin, self-care, and the simple joy of feel-good moments.

Held in March, the trip brought a lineup of lifestyle and beauty creators to the Magic City for a curated series of experiences designed to highlight the launch of Jergens Shea Fusion Scented Lotions collection and Jergens Lotion Bursts, share a sneak peak at upcoming new products and celebrate the brand’s iconic Jergens Natural Glow self-tanning line.

Creators Aba Asante, Mei Mei Deuanxayasane, Cynthia Victor, Kayla Fisher, Darcy McQueeny, Brandon Edelman, Carter Kale, and Justine Oliver joined the immersive getaway, sharing the journey with their millions of followers along the way.

The group stayed at the oceanfront Grand Beach Hotel Miami Beach, where sweeping Atlantic views and breezy beachfront energy set the tone for the glow-focused retreat. From the moment the creators arrived, the itinerary balanced wellness, Miami culture, and plenty of camera-ready moments.

Mornings kicked off with energizing activities, including a sunrise trampoline fitness class overlooking the ocean and rollerblading along Miami’s scenic beachfront boardwalk, where creators soaked up the sunshine while capturing content. Afternoons shifted into relaxation with a “Glow Spa Day” at The Standard Spa, Miami Beach, emphasizing hydration, self-care, and luminous skin. Evenings showcased Miami’s vibrant dining scene with stylish dinners at hotspots like Soho Beach House and Casadonna, while the group also explored the colorful art district at Wynwood Walls. Additional highlights included a sunset boat ride, custom portrait photoshoots, and spontaneous moments together—each experience designed to reflect the spirit of the Jergens Joy Club and celebrate glowing skin, connection, and unforgettable memories.

Throughout the trip, creators documented everything from skincare routines and beachside moments to fashion looks and behind-the-scenes fun, offering followers a glimpse into the brand’s joyful, glow-centric world. Ultimately, the getaway was about more than beautiful backdrops and viral content. The Jergens Joy Club aimed to celebrate the small moments that make people feel confident, refreshed, and radiant.

Because the best glow doesn’t come from skincare alone; it comes from moisturized skin, sunshine, connection, and a little Miami magic.