World-class leader and branding specialist to present at HBA Florida’s personal branding program Oct. 20

TAMPA, Fla. (Sept. 20, 2016) — According to Forbes magazine, developing your “personal brand” is no longer an option – it’s a necessity. Branding specialist Roz Usheroff understands the dynamics of refining, revitalizing and reinventing your brand. She will cover this topic as keynote speaker at the Healthcare Businesswomen’s Association (HBA) Florida program on Oct. 20.

HBA Florida will host the event at the Bristol-Myers Squibb North American Capability Center on George Road in Tampa from 5:30-8:30 p.m. In “Reinvent Your Image: How to Position Yourself for Future Success,” Usheroff will help attendees understand the difference between image and perception, discover behavioral differences between women and men and potential misperceptions, and how to capitalize on the five levels of networking for future opportunities.

“Usheroff influences, inspires, educates and pushes leaders to maximize their talents,” said Camille Garnett, HBA Florida president. “We’re excited to learn from her on turning our business hopes and dreams into reality.”

As an expert in her field, Usheroff is one of the most sought-after communication, image and branding specialists, working internationally with leaders of Fortune 500 companies, executives, managers, sales teams and entrepreneurs. She is the founder of the Usheroff Institute, where she infuses her clients with the strategies and insights necessary to understand the dynamics and subtleties of professional communication, impression management and the art of personal leadership. She is also the author of The Remarkable Leader Blog, which has gained a reputation for insightful and thought-provoking commentary on what it takes to succeed in the new global economy.

The HBA is a global nonprofit organization dedicated to furthering the advancement and impact of women in the business of healthcare. The organization accomplishes this through strong business networks, education, research, advocacy and recognition for individuals and companies.

HBA Florida, founded in May 2010, is dedicated to serving the needs of industry women in Florida, specifically in the Tampa Bay and South Florida regions. The chapter, fueled by the enthusiasm of its members and volunteers, focuses on providing relevant skill-based programming, networking opportunities and access to industry leaders.

To register for the Oct. 20 event, visit HBA Florida’s website: http://ow.ly/P9lT303NOlF.

About Healthcare Businesswomen’s Association

The Healthcare Businesswomen’s Association is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry committed to achieving gender parity in leadership positions, facilitating career and business connections, and providing effective practices that enable organizations to realize the full potential of their female talent.