Yellow Strawberry adds spray-on color to its line of products

Yellow Strawberry (YellowStrawberryHair.com), a boutique salon in Sarasota and Manatee counties, recently added Joico’s InstaTint, a temporary color spray, to its full line of products at the salon’s three locations.

InstaTint delivers bright and bold color with temporary pigments with no long-term commitment or processing damage to traditional hair color. The short-term color vanishes, up to three days later, with a single shampoo. The product is available in five high-impact hues, including Sapphire Blue, Pink, Orchid, Mermaid Blue and Fiery Coral. The exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz and adds shine with every application.

“Several of our clients are experimenting with this fun, fantasy trend,” said Richard Weintraub, a master stylist of over 40 years and co-owner of Yellow Strawberry. “We added these products, which are free of ammonia and peroxide, as an alternative for those clients looking for a popular up-to-the-minute look without the commitment.”

This spray-on color joins the salon’s Joico’s Vero K-PAK, a demi-color product that offers a new spectrum of semi-permanent shades of concentrated, vibrant pigment. The creative possibilities are endless with 20 long-lasting shades. The brilliant and vibrant color lasts through 15 shampoos. The intermixable shades include Ruby Red, Amethyst Purple, Sapphire Blue, Orchid, Light Purple, Titanium, Magenta, Cobalt Blue, Peacock Green, Pink, Indigo, Red, Yellow, Orange, Pink, Hot Pink, Fiery Coral, Mermaid Blue, Black Pearl and Clear Mixer.

Last month, 25 Yellow Strawberry stylists participated in the first-ever training class by Joico with the spray-on and demi-color products.

For more information, visit YellowStrawberryHair.com.

About Yellow Strawberry

Established in 1994, Richard Weintraub, a master stylist of over 40 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit YellowStrawberryHair.com or call 941-924-1311 for more information.