http://www.feltoninteractive.com/1/post/2013/09/marketing-with-facebook.html
Are you maximizing your Facebook marketing? Are you getting excellent results? If not, read on! - (Click the link above for media)
First off, YES the results listed are 100% real. It's a screen shot taken from one of our fan pages, CastingExchange. Let's look at the highlights and then explain how we achieved the mind-blowing results. (Here's the GOOD news - we didn't spend a dime advertising, promoting, or boosting our page. We'll show you the proof in the next photo)
The date range for these results are over a one week period (Sept. 18th - Sept. 24th).
THE HIGHLIGHTS
- 13,581 LIKES. That's a lot of likes! But also notice it's up 13.5% from the previous week. That's 1,600+ likes in just one week. (228 NEW LIKES PER DAY!)
- 60,384 TOTAL REACH - that's 500% more reach than our total fanbase.
- 3,110 ENGAGEMENTS - this means that 3,110 people liked, commented, or shared an item from our fan page in just one week. That's an average of 444 people per day... THAT'S VIRAL MARKETING.
METRICS, METRICS, METRICS
In order to maximize your Facebook marketing results, you need understand who your fans are and when they're engaging with you. Here's a quick overview of CastingExchange's fans:- 65% are female
- Average age is 25 - 34
- 15% live in Atlanta
- 10% live in Los Angeles
- 9% live in New York
- 8% live in New Orleans, Houston, Dallas, Chicago
- Peek engagement days: Saturday & Sunday
- Low engagement days: Monday & Tuesday
- Peek engagement hours: 9:00P - 11:00P EST
- Low engagement hours: 3:00A - 5:00A EST
So what's all this mean? It means a few things:
- Our fans are spread out across multiple timezones
- Our fans typically engage us in the evenings
- Our fans have their peek engagement on the weekends
It's just a guess (but a good one) that since 65% of our fans are women, we're getting a lot of engagement on the weekends while 'the game' is on. It's pretty safe to say that while Mr. Man is watching sports, their ladies are jumping on Facebook and talking to us. (Should we feel bad about that?)
Since we can understand our peek times and peek days of engagement, we've tailored our messaging to fit within those timeframes. You should too!
Apart from understanding your metrics, it's also critically important to understand what kinds of posts your fans engage with. Sorry to tease you, but we'll post about that one tomorrow. :)
The more you can understand about your users, the types of posts you should make, and the times you should make them...the better off you'll be. If you'd like our assistance in helping you understand your Facebook metrics and maximize your Facebook marketing results: Contact us at www.feltoninteractive.com we'll be glad to help.
