Alpharetta CVB Receives Benchmark of Excellence Certification

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The Alpharetta Convention and Visitors Bureau received a gold level Benchmark of Excellence certification from the Georgia Association of Convention and Visitors Bureaus for the third time.

In 2008, the GACVB launched its Benchmark of Excellence Certification Program for Georgia Destination Marketing Organizations. The program was designed to provide a road map for continually creating and maintaining a standard of excellence in all areas of operation. Out of the 85 CVBs that are GACVB members, eight have earned their BEC.

The BEC is available in three levels:

• Level I – The Bronze Standard: Bronze certification indicates the applying CVB/DMO has met the minimum requirements of the BEC.
• Level II – The Silver Standard: Silver certification indicates the applying CVB/DMO has met advanced requirements of the BEC.
• Level III – The Gold Standard: Gold certification indicates the applying CVB/DMO has met the highest level of requirements of the BEC

The certification process is exclusively offered to GACVB members and is valid for a term of three years. Once the term expires, CVBs are eligible to renew. The certification is administered through The Leadership Institute at Columbus State University, a unit of the University System of Georgia.

The Alpharetta Convention and Visitors Bureau was the first CVB to achieve gold level status in 2009. It received it for a second time in 2012 and then again in 2015.

The accreditation program allows the CVB to demonstrate to the state wide committee that its operations, practices and procedures are in place, raising standards in all areas of the organization by measuring them against a defined set of competencies which serve to increase the overall professionalism and effectiveness of an organization.

“We are thrilled to be recognized with the Benchmark of Excellence from GACVB,” said Janet Rodgers, president and CEO of the Alpharetta Convention and Visitors Bureau. “Our CVB has a solid set of policies and procedures that were well thought out when first developed and they continue to serve our needs efficiently.”

For more information on the Alpharetta Convention and Visitors Bureau visit www.awesomealpharetta.com or call 678-297-2811.

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Photo: staff members at the Alpharetta Convention and Visitors Bureau. Credit: Alpharetta CVB