Alpharetta Ministry Revamps Message To Reach Millenials

Staff Report

Cafe 1040 has unveiled its new branding in order to enhance the usability of all experiences for its multiple audiences. The organization’s new branding developments, and renewed mission and vision, serve as the heartbeat of the ministry and reflect its standing as an organization that aims to build a better ministry not for itself, but for the movement of missionaries towards the people that have not yet heard the story of Jesus.

Cafe 1040 revealed a fresher, more mobile brand that aims to engage the millennial generation by offering accessible opportunities and resources to young adults as well as credible and consistent information to partners, churches and advocates. Cafe 1040 has cleared away the clutter and provides people of all audiences the resources that they need in order to find their next step in God’s mission throughout the world.

As a step towards giving people the resources they need and simultaneously removing the obstacles to a life of missions, Cafe 1040 is motivated to be accessible and consistent in all of its platforms.

One of these new platforms is the development of a new website that launched on July 29. The website features a layout and design that align with the Cafe 1040 style in order to generate further simplicity and reliability within the brand.

Debuting alongside this new branding is Cafe 1040’s new monthly-giving initiative, titled GiveTenForty. This initiative, developed within the last 6 months, has been designed for everyone in all seasons of life to make a difference.

When describing the thought behind the rebranding, Marketing Lead Chris Barr said, “We believe that God is moving throughout the entire world and that he’s invited all of us to partner with him. This is a message for all peoples and should be accessible to more than just the Christian elite. We are here for this generation–to help them explore their heart’s desires.”

Popular social media platforms, including Twitter, Facebook, and Instagram will also be used to foster current and relevant information about what the organization is doing and with whom it is partnering. Join in the conversation using #tenforty and find more information about Cafe 1040 on its website.