Avalon Grand Opening Brings Four-Day Celebration To Alpharetta

Photo credit: North American Properties

Alpharetta, Milton, north Fulton and metro Atlanta residents are invited to celebrate the grand opening of Avalon, North American Properties’ $600 million mixed-use development in Alpharetta.

The grand opening will include a four-day celebration to include music, family entertainment and chef demonstrations “to introduce a carefully curated collection of shops and restaurants,” the company said.

A ribbon cutting ceremony for the $600 million development is scheduled at 9 a.m. Thursday, Oct. 30 to celebrate the grand opening. 

The headlining performer for Saturday, Nov. 1 is Kellie Pickler.

This weekend’s festivities is the culmination of a journey North American Properties started in June 2011 when it purchased the property and began working with the community to design a mixed-use project along Old Milton Parkway.

“There have been so many reasons to cheer during this journey, but the grand opening will be the ultimate celebration,” said Mark Toro, managing partner at North American Properties. “We invite the community to help us celebrate, whether with yoga, trick-or-treating, fireworks or an indie concert. There is something for everyone at the grand opening and at Avalon.”

Avalon’s retail component is 98 percent leased, with 90 percent of tenants opening at 10 a.m. following the ribbon cutting.

The grand opening schedule is as follows:

Thursday, Oct. 30:

• 9 a.m. to 10 a.m. Opening ceremonies
• 10 a.m. to 9 p.m. Avalon open house featuring special events within retailers and restaurants
• Noon to 6 p.m. Singer-songwriter entertainment from Home by Dark, featuring songwriters based in Alpharetta
• 1 p.m. to 4 p.m. Chef demonstrations featuring Avalon’s renowned local chefs
• 8 p.m. to 10 p.m. Singer-songwriter entertainment with James Casto, Chas Sandford and Billy Montana

Friday, Oct. 31:

• 10 a.m. to 9 p.m. Avalon open house featuring special events within retailers and restaurants
• 10 a.m. to 12:30 p.m. Mommies and Strollers store-to-store trick-or-treat
• 1 to 4 p.m. Fall fashion previews, fashion shows at the top of each hour
• 1 to 4 p.m. Chef demonstrations featuring Avalon’s renowned local chefs
• 2 to 4 p.m. Rock show presented by Guitar Center
• 5 to 7 p.m. Trick-or-Drink
• 8 to 9:30 p.m. Entertainment with Von Grey, an Atlanta-based indie-alt-folk group
• 9:30 p.m. Fireworks

Saturday, Nov. 1:

• 10 a.m. to 9 p.m. Avalon open house featuring special events within retailers and restaurants
• 11:30 a.m. to 8 p.m. Matilda’s Music Under the Pines featuring Mike “Swami” Schulman, Tommy Dean, Mike Ewbank and J.R. Hawkins
• Noon to 4 p.m. Avalon’s first Fall Festival, an afternoon of culinary delights, DIY crafts for kids and adults, demonstrations by local artists and a large array of innovative activities
• 1 to 4 p.m. Chef demonstrations featuring Avalon’s renowned local chefs
• 3:30 to 7 p.m. Georgia/Florida football game viewing party
• 8 to 10 p.m. Kelly Pickler will perform

Sunday, Nov. 2:

• 10:30 to 11:30 a.m. Children’s play area opening ceremonies
• 11 a.m. to noon Exhale Core Fusion Yoga in the Plaza
• Noon to 6 p.m. Sunday Funday lawn games in the Plaza
• Noon to 6 p.m. Avalon Open House featuring special events within retailers and restaurants
• Noon to 6 p.m. Jazz entertainment provided by The Velvet Note featuring Atlanta’s best jazz musicians
• 1 to 4 p.m. Chef demonstrations featuring Avalon’s renowned local chefs
• 6 to 7:30 p.m. Evening entertainment in the Plaza with Joe Gransdens’ 16-Piece Big Band

For more information about the grand opening, visit the company’s website. You can also follow the grand opening festivities on social media with the #AvalonGO hashtag.