Boardroom Salon for Men Expands to Georgia

Texas-based Boardroom Salon for Men announces the opening of its first salon in Georgia. Boardroom’s newest location opens on April 13 in Alpharetta at the new Avalon development, located at 7115 Avalon Boulevard. The new salon marks the 24^th location for the men’s grooming industry leader.

For over a decade, Boardroom has set the standard for the men’s grooming industry across various metropolitan areas in Texas, including Dallas-Fort Worth, Houston, San Antonio and Austin, as well as in Nashville and Oklahoma City. CEO and Founder, Bruce Schultz, successfully launched the concept in 2004 when the industry was yet to exist. Last year, Schultz was honored as a finalist in Ernst & Young’s Entrepreneur of the Year Award, as he continues major expansion for his iconic men’s grooming brand.

“As we expand our concept into Georgia, we are excited to be a part of the new Avalon community in Alpharetta,” said Schultz. “As the authority in men’s grooming, we believe our strong commitment to providing outstanding client service and a unique salon experience will resonate well in this neighborhood. We look forward to helping the men of Alpharetta and surrounding communities relax, look great and feel confident.”

The Alpharetta location will offer a 1,774 square-foot space designed to be a comfortable, masculine, 1920s country club-inspired salon. Similar to a sophisticated men’s club, Boardroom features dark wood paneling, a relaxing lounge with oversized leather chairs, a pool table and a great vibe.

Boardroom has built a reputation of excellence by providing exceptional hair, shave and spa services, accompanied with complimentary beverages. The Benchmark is the salon’s signature service, which includes: a tailored cut, rejuvenating paraffin hand dip, energizing shampoo and conditioning, scalp and hand massage, steamed towel and more.

Boardroom also offers clients the opportunity to relax and enjoy the freedom of stopping in for a haircut frequently, as their travel schedule and lifestyle permit, without having to worry about paying for each service. Boardroom Annual Memberships allow clients to enjoy unlimited haircut services, plus 10% off all other services and products for one year, at a discounted price. Memberships are honored at all Boardroom salon locations. Boardroom will also offer $100 off Annual Memberships for Founding Members who purchase a Membership throughout the salon’s first month in Georgia.

The brand prides itself on being a purveyor of top-rated grooming products and is staffed with a friendly, professional team. Boardroom’s atmosphere and service combine for more than a haircut, but an experience. Boardroom invites everyone to stop in for a tour, meet the team, and discover why Boardroom is where men get ready.

As part of Avalon’s grand opening celebration on April 13, the new salon invites guests in to tour the salon and meet them team, also offering mini services and door prizes all day. From April 17-21, Boardroom will host “Power Lunch” events, which include a complimentary gift card for lunch to go from an Avalon restaurant with the purchase of Boardroom’s Express Haircut. Additionally, Atlanta fans may sign-up on Facebook to receive an exclusive $25 gift toward Boardroom’s signature Benchmark service during their first visit to the salon.

The Alpharetta salon will be open Monday – Thursday from 10:00 a.m. to 8:00 p.m.; Friday from 10:00 a.m. to 7:00 p.m.; Saturday from 9:00 a.m. to 5:00 p.m.; and Sunday from 1:00 p.m. to 5:00 p.m. To schedule an appointment, please call the salon at 470-719-3008 or visit boardroomsalon.com/location/alpharetta.