Bonobos Brings Guideshop To Avalon

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Bonobos, the largest Internet-launched men’s clothing brand in the United States, brings their fresh take on retail to the Peach State once again with the launch of their Guideshop.

Guideshop opened July 16 at Avalon, Alpharetta’s popular mixed-use live, work, play development.

Bonobos Guideshop is an e-commerce store, designed as Bonobos’ answer to the traditional retail experience. Bonobos Guideshop Avalon - Alpharetta is a physical 950-square-foot space, serving as a highly personal extension of Bonobos’ comprehensive customer service for those who want to see and try on the clothing in-person before placing an order on the popular retail website.

Assisting visitors in the Guideshop are Bonobos Guides, experts trained in fit and style who guide customers through the wide range of Bonobos merchandise, including tailored suits, dress shirts, blazers, casual shirts, denim and chinos.

Bonobos Guides provide the hybrid service of a fit expert and style advisor in a relaxed, one-on-one environment without the stress of a traditional retail store.

The Guideshop enhances the shopping experience by eliminating hassles associated with a traditional retail store. Rather than searching for assistance, customers are assigned a personal shopper upon arrival. Size and style preferences are more likely to be available as inventory is housed in a single location instead of spread across multiple stores. Finally, purchases are shipped free of charge directly to the customer eliminating the burden of carrying cumbersome bags around.

The space has a masculine and modern aesthetic with natural wood walls, stained concrete floor, and a unique wooden trellis ceiling. With fit and styling as the focus, the Guideshop is designed around the fitting room experience complete with a lounge space for friends and family. Locally sourced artwork and other furniture design elements complete the space.

Bonobos Guideshop Avalon - Alpharetta is the brand’s eighteenth store nationwide and second location in Georgia, following the success of the Buckhead Guideshop. The store is located on The Plaza at Avalon next to Kinnucan’s and Lululemon at 5115 Avalon Boulevard. 

Hours of operation are Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from noon – 7 p.m. Guideshop appointments can be scheduled by visiting www.bonobos.com/guideshop or by calling 678.699.9613.

Walk-ins are welcome and appointments are always complimentary

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Image via Shutterstock