Dress Up To Move To Alpharetta City Center

ALPHARETTA, GA — Dress Up, an upscale clothing boutique store offering a lineup of women's apparel and accessories, announced this week that it will move from its location at 5530 Windward Parkway to Alpharetta City Center.

Dress Up open up in The District, two blocks of fashion retail and luxury residential buildings developed by South City Properties and Morris & Fellows. This is the second time Dress Up has worked with Morris & Fellows, as both companies collaborated to open a location in downtown Woodstock in 2012.

“The hometown feel that Cheri Morris and her team have created at Alpharetta City Center is a perfect fit for Dress Up,” said Derrick Case, Dress Up CEO. “Our customers tend to stop by every week to see what’s new so it’s important that the surrounding environment be welcoming, with a good mix of tenants. We saw Cheri create that in Woodstock and we’re looking forward to being a part of her success in Alpharetta.”

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When the store opens in the fall at the corner of Academy Street across from Market Street Park, Case said the interior will have a new feel from previous stores, with a more simple and modern design and décor.

Alpharetta City Center is a 26-acre mixed-use property developed in partnership with the city to expand its existing downtown historic district by six blocks. Alpharetta opened its new City Hall, a new Atlanta-Fulton Public Library system branch, the five-acre Brook Street Park, the one-acre Town Green and the 445-car parking deck in January 2015.

A partnership of South City Partners and Morris & Fellows developed the street-level shops of The District, and Amorance, 168 luxury apartments. Amorance opened for occupancy in July, and the shops will open in September. Morris & Fellows developed The Gardens restaurant and park area, with eateries expected open throughout the summer and fall.

City Center also includes the corporate headquarters of DataScan and Voysey, a neighborhood of 42 single-family homes under development by Hedgewood Homes.

See also:

• Restaurants, Shops Unveiled For Alpharetta City Center
• 'Really, Really Big Day': Alpharetta City Center Breaks Ground
• DataScan To Open At Alpharetta City Center
• Team chosen to develop $80M Alpharetta City Center

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