Sephora, Biltong Bar Coming To Avalon This Spring

ALPHARETTA, GA — Multinational beauty and personal care brand Sephora and South African craft cocktail concept Biltong Bar will join the retail and restaurant lineup at Avalon, Alpharetta’s $1 billion mixed-use destination. Both stores will open this spring.

“Our leasing team is constantly evolving Avalon’s street-level experience to feature best-in-class retailers and introduce cool, in town restaurants to the North Fulton community,” said Adam Schwegman, partner and senior vice president of leasing at North American Properties. “Amid the disruption happening in the retail industry, Avalon remains a premier destination for innovative brands looking to elevate their presence in metro Atlanta.”

The Sephora retail concept is rooted in presenting clients with the most curated product assortment featuring over 400 brands, an innovative store design and personalized client services with expertly trained beauty advisors. Guided by their company values and a longstanding champion of diversity, inclusivity, and empowerment, Sephora is committed to fostering a culture of belonging, where everyone is included.

The two other Sephora locations in Alpharetta, both at North Point Mall, will remain open.

Biltong Bar provides an extensive in-house cocktail program with a focus on sharing an in-depth look into the cocktail creation process with bar patrons. The award-winning beverage program includes a distinctive selection of craft beers and wines from biodynamic vineyards. The brand’s namesake, biltong, is a South African, all-natural, dry, aged beef jerky, and is featured on their rotating food menu focusing on both large and small plates. Biltong Bar will open at Avalon in spring 2020 – just in time for guests to enjoy an al fresco dining experience on the expansive rooftop patio.

Biltong Bar at Avalon is the concept’s third location in metro Atlanta, joining other locations at Ponce City Market and The Shops Buckhead Atlanta. It will be located near Apple in Boulevard East.

“We are truly excited to bring the Biltong Bar experience to the guests of Avalon,” said Justin Anthony, owner of True Story Brands. “As we continue to grow and expand, we felt that this was a natural next step for the Biltong Bar brand. Whether guests are looking to grab a drink with friends or to-go items from our retail selection, we look forward to providing a bit of South Africa through our unique offerings.”

On Oct. 31, Avalon celebrated its five-year anniversary with the announcement of EVEREVE, one of the fastest growing women’s fashion retail brands in the country. Avalon also recently welcomed health-conscious eatery True Food Kitchen, Tennessee-based women’s fashion boutique Altar’d State, as well as family-owned contemporary bookstore Posman Books.

For more information about Avalon, visit its website, Facebook page, Instagram or Twitter profile.