Tesla Opens Store in Alpharetta

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ALPHARETTA, GA -- Tesla Motors, the California-based carmaker of the award-winning Model S electric premium sedan, is expanding its presence with the opening of its fourth retail store in metro Atlanta.

The company on Wednesday opened its new facility in Avalon, the mixed-use development situated in Alpharetta.

Tesla is reinventing the car-buying experience, the company states. Unlike traditional automotive dealerships, Tesla stores invite customers to learn about electric driving with enticing visuals, interactive displays and a design studio where they can create their own Tesla.

Tesla also offered its Model S for test drives so customers could "experience the incredible handling and performance of a Tesla and try out the revolutionary Autopilot features," its press release said.

The Alpharetta based showroom joins Tesla’s nearby retail store and service center in Marietta to support the increased demand in the region. Additionally, Tesla operates a full retail store at Lenox Mall and a service center, showroom, and Supercharger in Decatur.

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Image via Tesla