Listed Vs. Sold

Listed Vs. Sold : What makes some homes sell while others sit month after month after month after month? 

It's a question that not only homeowners ask, but many real estate professionals do as well. Some homes sit on the market while their neighbors' homes sell quickly, with multiple offers, and little headaches. Why? 

As a real estate professional myself, I have to ask this question BEFORE I speak to a potential seller. I have to think about selling their house less as a job task, and more as a competition. Allow me to explain:

When buyers go out into "the market" to look for a home, they are looking for a home that offers them their basic needs/requirements AND offers them the most benefits for the best price. This is similar to the way we shop for everything (cars, computers, phones etc). So my job as their professional is to help position them in the market as the best option compared to all their other competition, other homes for sale. 

When doing this, there are 4 key categories that I consider key to selling a specific listing:

#4 Exposure to Other Agents - There are thousands of agents out there that may know someone who wants to buy my seller's house. I want to make sure they know about it, and it's features and benefits. 

#3 Exposure to Potential Buyers - Everything from signs, advertisements, open houses, online marketing, to calling and door knocking - I want EVERY potential buyer to know about my seller's house. 

#2 Lifestyle Marketing - It's important to show off the features of the specific house in question. The beauty of real estate is that there is NO house exactly like any other. The benefit may be in the neighborhood amenities, the lot size or location, the handicap accessible apartment, and more. It's my job to make sure that all advertising brings the best benefits to the attention of anyone reading. 

And the BIGGEST reason your house hasn't sold yet:

#1 Sales Conversion - the skill of closing the sale. THIS is where 99% of real estate professionals fail. They don't answer their phone, they don't follow up, and they don't know what to say when a potential buyer says "no". The national association of realtors research shows that the majority of sales are made between contacts #8-12 with a potential buyer. Most agents won't call your potential buyers back after 1 "no". 

On our team, we have systems in place to make sure that EVERY inquiry on every one of our listings is followed up with repeatedly. We actually continue to communicate with them until they either a. buy a house, or b. ask us to stop contacting them. This is because we are committed to making sure our sellers sell in the least amount of time possible, for the most amount of money, and with the least amount of hassle. 

While most agents will forget that a buyer ever even called on your house last Thursday (IF they even answered the phone or called back the buyer), Brittany Purcell & Associates keeps a detailed list of every inquiry on your house and every other listing and keeps their contact information. We update them every time there's a change in the market (ie. interest rate changes) or a change with your listing offering. 

This is why Brittany Purcell & Associates actually sells 1 in every 5 of our own listings. It's because of our dedication to following up with potential buyers that means we are able to sell 12 times more homes that the average real estate professional. 

If you would like more information on what it really takes to get a home sold, call us today at 706-389-0771 ext 3 or visit us online at www.BrittanyPurcell.com 

Thank you, 

Brittany Purcell

CEO, Realtor, Associate Broker, Free-Spirited Southerner 

Keller Williams Realty, Lanier Partners  

"The Service You Deserve, The Results You Expect"

Brittany@BrittanySells.com              www.BrittanySells.com  

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