Atlantic Station Welcomes BB&T Atlanta Open

From The Wilbert Group:

The 2016 BB&T Atlanta Open will bring more than 40,000 guests to Atlantic Station starting July 30 through Aug. 7. Atlantic Station, dubbed one of the best tennis tournament venues in the world, will welcome tennis fans with special activations, a new Instagram contest and retail and restaurant deals and promotions throughout the week.

“We’re excited for this world-class tennis tournament to return to Atlantic Station for its fourth consecutive year,” said Daniel Easton, director of marketing at Atlantic Station. “Guests are encouraged to cool off and explore our retailers and restaurants in between matches, as well as participate in our brand new Instagram Scavenger Hunt to win special prizes.”

New this year, select Atlantic Station retailers will hide tennis balls throughout their stores each day starting July 26 through July 29. Times will vary according to business hours. Guests who find a tennis ball and share a photo on Instagram, tagging Atlantic Station, will receive a store gift card. Additionally, guests who present $100 in same-day receipts from any Atlantic Station store or restaurant will receive a free LOVE t-shirt from Concierge.

Atlantic Station will also present the “Show Your Ticket and Save” promotion during the week of the tournament. Participating retailers and restaurants will offer special discounts and gifts with purchase for tennis fans who show their BB&T tickets. Retailer and restaurant promotions include:

• Atlantic Grill: 10 percent off food purchase
• BGR: 10 percent off food purchase
• California Pizza Kitchen: 10 percent off food purchase
• Copeland’s Cheesecake: Free cheesecake with purchase of two entrees
• Kilwin’s: 10 percent off any purchase
• Rosa Mexicana: 10 percent off any purchase (not valid at Cantina Al Fresco Window)
• The Pig and The Pearl: 10 percent off food purchase
• Tin Drum: 10 percent off food purchase
• Which Wich: 10 percent off food purchase
• Yogli Mogli: 10 percent off purchase
• Ann Taylor: 15 percent off purchase
• Athleta: 30 percent off one full priced item
• The Athlete’s Foot: 20 percent off apparel
• Bodies, The Exhibit: 20 percent off admission
• Dermalogica: 10 percent off products and services
• Dillard’s: Visit your favorite cosmetics counter for a free, 30-day foundation sample
• Great American Cookie: 10 percent off purchase
• H&M: 20 percent off purchase
• It’Sugar: 5 percent off purchase
• Icing: 10 percent off purchase
• West Elm: 20 percent off one full priced item
• 2 Chez: 15 percent off purchase
• Pandora: Register to win an Iconic Bracelet Gift Set
• Tony’s Barber Shop: 10 percent off adult haircut
• Z Gallerie: 10 percent off accessories

Guests are encouraged to check with Concierge for additional deals and promotions.

In addition to great deals, Atlantic Station and BB&T Atlanta Open will host special events ranging from concerts to fireworks. The event schedule includes:

July 30-31: Kids Weekend
Kicking off the 2016 tournament, the special weekend allows kids 18 years of age and under to attend the day’s matches for free when accompanied by an adult with a ticket. (Up to four kids free per adult ticket.)

July 31: McEnroe vs. Bruguera Exhibition Match
Watch as seven-time Grand Slam champion, John McEnroe, takes on 1996 Olympics silver medalist, Sergi Bruguera, at the BB&T Atlanta Open Stadium Court.

August 1: ALTA Night
Opening Ceremonies and Celebration of American Tennis presented by ALTA.

August 2: High School Day | College Night & National Night Out
Students can purchase one ticket and get one free. Atlantic Station will also host National Night Out in Central Park from 6 p.m. to 8 p.m. Safety officers from around the city will be present to promote community involvement and safety. Come by for a complimentary hot dog and meet with local first responders!

August 3: Post-Match Concert presented by Gas South, LoCash
The dynamic country duo, LoCash, will perform a post-match concert on Stadium Court. All ticket holders for the Wednesday night match can enjoy the concert for free. LoCash is known for writing songs for Tim McGraw, Keith Urban and several other well-known country artists.

August 4: Ladies Day presented by Children’s Healthcare of Atlanta
Ladies Day will highlight the day session with a VIP package, including an ATP player clinic.

August 5: USTA Georgia Day presented by USTA & Post Match Fireworks presented by Coca-Cola
Atlanta is home to tennis fanatics with the world’s largest local tennis association (ALTA) and the nation’s largest USTA community tennis association. USTA Member Appreciation Day will be hosted by USTA Georgia.

Following the night session, fireworks will light up the sky for attendees to enjoy.

August 6: Fan/Volunteer Appreciation Day
During the day session, loyal attendees and volunteers will be recognized for Fan/Volunteer Appreciation Day.

August 7: BB&T Champions Day
On the final day of the tournament, the BB&T Champions Day will celebrate the tournament’s successful tennis players who have reached the singles and doubles finals and honor local champions, in and outside of the world of sports.

Atlanta is the third event in the nine-tournament series leading up to the U.S. Open. Atlanta will also be the last ATP event prior to the 2016 Olympic Games in Rio de Janeiro. For more information on upcoming special events or to purchase tickets, visit BBTAtlantaOpen.com. Guests are also encouraged to engage with Atlantic Station throughout the week on Twitter, Instagram and Facebook.

Image via Shutterstock