Business & Tech
Dilweg Inks Full-Floor Lease with Steady at 101 Marietta Street
Iconic downtown tower lands fast-growing tech startup courted by several Midtown locations.

From Dilweg Companies: The Dilweg Companies announced today that it signed a full-floor lease at 101 Marietta Street with Steady, an Atlanta-based tech startup that helps workers expand their income by finding part-time and flexible work opportunities through its revolutionary Steady app. The six-year deal represents 20,060 square feet of premium office space for the fast-growing company that catapulted into prominence after beating out more than 1,000 competitors at Startup Pitch at Money 20/20, the world’s largest financial services innovation event.
A recent $5 million capital improvement project that delivered brand new amenities, breathtaking skyline views and state-of-the-art workspace were significant factors in Steady’s decision to call 101 Marietta Street home. The firm was courted by multiple office owners in Midtown and Downtown Atlanta, and moved into the building Jan. 2, 2019.
“This was a comprehensive search, and we felt 101 Marietta Street had a clear advantage when reviewing our requirements for workspace, ease of access and an overall community culture that would engage our workforce and promote long-term growth,” said Adam Roseman, CEO and Co-Founder of Steady.
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Katherine Lynch, a First Vice President with CBRE, represented the owners. Greg Baxendale, Executive Vice President with JLL represented the tenant.
Founded in 2017, Steady has quickly emerged as an industry leader in helping today’s workforce find part-time and flexible work opportunities through the power of its income-building platform. Since launching in August 2018, the Steady app has been downloaded nearly 450,000 times, and it recently added a new and improved income tracking feature. Steady raised $9 million in its Series A financing round, and NBA great Shaquille O’Neal joined the team as an advisor and advocate.
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Located just steps away from landmark destinations such as Mercedes-Benz Stadium, State Farm Arena, Centennial Olympic Park, Georgia Aquarium and CNN Center, 101 Marietta Street has capitalized on Downtown Atlanta’s renaissance by signing leasing agreements totaling more than 143,000 square feet in 2018. In addition to Steady, other notable tenants who call the building home include the Atlanta Hawks, NAGRA, Urban One, CH Robinson and Cogeco PEER 1.
“We are thrilled to welcome Steady to our growing community, which speaks volumes about the appeal of 101 Marietta Street to Atlanta’s emerging tech sector,” said Jerry Banks, Managing Director at The Dilweg Companies. “Its commitment is indicative of the shift we are seeing toward Downtown Atlanta as companies seek workspace and a location advantage that will help them compete for talent in the new playing field. We continue to see strong demand across all industries, and look forward to forging more partnerships in 2019.”
Recent improvements at 101 Marietta include a state-of-the-art lobby that features a life-size, two-way virtual window offering real-time views of the streetscape and building interior, along with restaurant-style booths and collaborative workspaces. Revelator Coffee, a regional coffee roaster and retailer known for its commitment to quality products and community-driven customer experiences, opened its newest Atlanta location in the reenergized lobby this past fall.
Other upgrades to the building include a modern conference center with training rooms, a brand-new fitness center, and a tenant lounge known as “The Hub.” A tenant favorite, “The Hub” offers a place to relax with televisions, a pool table, couches and a kitchen with barstool-style seating.
101 Marietta Street offers convenient access to three separate MARTA train stations, and is also in close proximity to several shopping and dining venues in the heart of Downtown Atlanta, including SkyLounge and White Oak Kitchen. The building is part of the city’s newly dedicated arts and entertainment district.
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