Experience Heartbeat_ATL NOW at Centennial Yards

Discover Atlanta’s heartbeat at Centennial Yards. Visitors to Downtown are invited to explore an immersive art installation that lights up 20 acres with vibrant bands of LEDs, including pulsating red hearts, as they experience Heartbeat_ATL. Projected throughout the space on artwork and nearby bridges and buildings, the installation pays tribute to Atlanta’s zero mile-marker and celebrates the heart of the city which is undergoing a major transformation.

Heartbeat_ATL takes place from 7-11 pm nightly through March 4, 2022, in and around Centennial Yards, at 1 Centennial Olympic Park Drive NW, Atlanta, GA 30303. The experience is free and open to the public. Visitors can access and interact with the artwork on their mobile devices by clicking on QR Codes posted along streets and bridges surrounding Mercedes Benz Stadium and State Farm Arena, or by going to the website: heartbeatatl.com/.

Featured artwork at Heartbeat_ATL is Let Go & Grow, an immersive mural beneath the MLK Jr. Drive SW bridge, which can be accessed from Alabama & Forsyth Streets SW. Images of the artwork can also be seen enveloping train cars as they run past. Designed by ARRRTADDICT and Protect Awesome, the 600-square foot rainbow world incorporates African diasporic art and speaks to personal and collective growth. The leopard pattern signifies the wild, beautiful, bold act of courageous revolution and monstera leaves and palms reference the area’s thriving future community and green space.

“As we bring this long dormant site to life, we are excited to unveil Heartbeat_ATL,” states Brian McGowan, President of Centennial Yards Company. “The installation exemplifies our vision for a forward-looking, vibrant and inclusive community at Centennial Yards. Working with Dash.Studio and their team of lighting specialists and engineers, we have created an awe-inspiring and interactive light experience that all Atlantans are welcome to enjoy.”

“Heartbeat_ATL is a major collaboration among some of Atlanta's most innovative creative teams,” adds Courtney Hammond, Curator & Creative Director at Dash.Studio. “More than 30 artists, engineers and designers have expertly utilized technology to create a multi-acre, interactive light experience that showcases the collective love for our city and her historic core. The response to Heartbeat_ATL has been tremendously positive and uplifting. As we move toward Valentine’s Day, we are especially excited to send and receive love.”

Heartbeat_ATL was conceived by Dash.Studio and curated by Courtney Hammond in collaboration with Protect Awesome, ARRRTADDICT, and ZooasZoo. Visitors to the experience are encouraged to share their photos and comments on Instagram via @Heartbeat_ATL and @centennialyards, with hashtags #HeartbeatATL and #CYxHeartbeatATL.

ABOUT:

Centennial Yards is a $5 billion mixed-use destination in the Southeast's biggest, most influential market. As one of the largest city-center developments in the country, Centennial Yards will transform 50 acres in Downtown Atlanta to connect surrounding communities and destinations, while creating several new city blocks. Designed by Foster + Partners and Perkins & Will, Centennial Yards will offer 12 million square feet of world-class opportunities for retail, entertainment, commercial office, residential and hotel, as well as a vibrant public realm with outdoor gathering spaces. Anchored by major Downtown sporting and entertainment attractions, including State Farm Arena and Mercedes-Benz Stadium, as well as several MARTA stations connecting the campus with the rest of the city, Centennial Yards will bring increased connectivity, walkability, and 24/7 living to the heart of the city. The Centennial Yards Company serves as the master developer and consists of a partnership between an affiliate of CIM Group and a group led by Tony Ressler. For more information visit centennialyards.com.

Dash.Studio is an artist-driven art and solutions collaboration affiliated with Dashboard.us, a woman-led 501(c)3 non-profit based in Atlanta, GA. Working at the confluence of architecture, property development, brand activation, the Studio offers a wildly creative approach to strategic development and public engagement. The team of artists and engineers are considered field experts in curating, developing, and consulting on sustainable art-forward experiences, and award-winning artworks that increase brand visibility and public love. The Studio has produced notable projects across the US for clients including YouTube, Red Bull, Netflix, Puma, MARTA’s Artbound program, Invest Atlanta and TVS Design. Notable projects include Nakamura.ke, the world's first glow in the dark ramen shop, Confluence in Kansas City, Symphony of Success in Atlanta, Paper Machine in New Orleans, and Prism in Atlanta’s Woodruff Park and Peachtree Center. For more information visit dashboard.us.

Protect Awesome. Engineer and designer boldly looking to forge the exceptional and infuse joy into the culture of creative production. Our team works to inspire the idea that every moment can be great, every moment can hold the possibility of being heart-stopping and vital to our own personal lexicon. The group delivers award-winning results for organizations ranging from Goat Farm Arts Center, Art on the Beltline, Dash.Studio, BBDO, Mirrorball, Portland Institute of Contemporary Art, Nike, and Nissan.

ARRRTADDICT. Puerto Rican artist from Ft. Lauderdale, FL who focuses on creating art that portrays the vibrancy of Puerto Rican and African American culture with loose lines, bold typography, and bright colors. Her ARRRT exudes positivity while embracing culture, spirituality, healing and evoking the change our community needs to be unified and treated equally.

MEDIA Contact: For images, videos and to set interviews contact Karen Hatchett at Hatchett PR - karen@hatchettpr.com