Lyft Launches New Ad Campaign in Atlanta

On Monday, Lyft unveiled its newest ad campaign in Atlanta, in partnership with artist, graphic designer and illustrator Noma Bar, along with its first national TV spot.

The company says this is the first consumer-focused national TV spot for any ridesharing platform.

"By investing in marketing in Atlanta, we will increase awareness for Lyft's mission and demonstrate that together, we can make our city a better place to live in and give people a new way to get around," said Sam Bond, General Manager of Atlanta, Lyft.