REDUCE to Serve as Official Water Partner of SweetWater 420 Fest

(ATLANTA, Ga.) – REDUCE® –an Atlanta-based brand producing durable, sleek and highly-functional drinkware - will join SweetWater Brewing Company as the official water refill station partner for the SweetWater 420 Fest in downtown Atlanta on April 19 – 21, 2019.

REDUCE will provide free, filtered water for festival-goers to replenish their empty water bottles and hydration packs, decreasing potential waste and encouraging all to “DITCH THE DISPOSABLES™”. In addition, the sustainable drinkware company is set to offer eco-friendly products, like the HydroPro Water Bottle, for purchase at its booth – located next to the Mainstage Water Station. REDUCE will donate all proceeds obtained from products sold to

“Sustainability and functionality are central to our company, so we’re thrilled to partner with another environmentally-friendly, local brand like SweetWater,” said REDUCE Founder and CEO Ken Kreafle. “Our partnership expands the good that attendees partake in at SweetWater Fest. In addition to supporting local music and arts and raising money for charities, fans will be helping prevent the needless waste of plastic water bottles, by opting for our sustainable drinkware options.”

SweetWater 420 Fest is an annual event, presented by SweetWater Brewing Company, named after their most popular brew, 420 Extra Pale Ale. Hosted in Atlanta’s Centennial Olympic Park, the Earth Day weekend celebration hosts charities, nonprofits and environmental workshops alongside live music stages, food trucks, artist market and beer stations.

Renowned for its expertise in crafting sustainable and stylish products, REDUCE produces a broad range of purpose-built bottles, tumblers, coolers and performance lids for every lifestyle.

For more information about REDUCE visit www.reduceeveryday.com or follow them on social media at @reduceeveryday.

About REDUCE

REDUCE drinkware is dedicated to minimizing society’s reliance on wasteful single-use plastic goods, offering a stylish, sleek and sustainable alternative in the form of tumblers, bottles, coolers and food containers. The Atlanta-based drinkware company was born in 2006 after countless trips hauling cases of plastic bottled water up and down apartment complex staircases. Inspiring an adventurous and on-the-go lifestyle with the motto We go where you go™, REDUCE products are designed to provide performance no matter what activity lies ahead. REDUCE Stress. REDUCE Mess. REDUCE Chaos. REDUCE Limits. Whatever your story, REDUCE has a product for you. For more information visit www.reduceeveryday.com.