Arts & Entertainment

New Spike TV Show Features Buckhead Business

Life or Debt features Wela, a financial management tool used by the show's families. The company is headquartered in Tech Village.

ATLANTA, GA -- A Buckhead business is a major part of a new Spike TV show called "Life or Debt."

Life or Debt follows Atlanta resident and show host Victor Antonio, a personal finance consultant and former CEO, as he sets out each week to help a different family facing a fiscal calamity.

In each episode, Antonio does his initial assessment and reality check, pointing out the significant disparity between money coming in and money going out. He charges families with the task of taking a hard look at their numbers, before putting them through a series of challenges and driving them to make hard choices.

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During this time, Antonio gets a better sense of the family, often uncovering the underlying issues and dark secrets of each family’s financial situation to flush out the realities of how they got to this point.

Wela is the the financial management and investment tool utilized by the show’s families. Wela, based in Buckhead's Atlanta Tech Village, bridges the gap between virtual and personal financial advice, making it a tool for families looking for assistance managing budgets and offering a holistic view of a family’s entire financial situation including investments, cash, credit card debt, student loans, and real estate.

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The team at Wela works with each family post-show to consult on specific financial issues and helps develop a game plan for the fiscal recovery of each family.

“Wela is thrilled to partner with Spike and the Ugly Brothers production team on this project,” says Wela CEO and Co-Founder Matt Reiner. “Working with host Victor Antonio and the Spike team has been an amazing experience, and we are pleased to offer our online tools and custom financial advice to assist these families on their fiscal journeys.”

The show's next step is the restructure, where Antonio lays out an actionable plan, assigning specific responsibilities to each family member that plays to their strengths and reveals the “magic number,” or the number they need to hit each month to reach financial stability. He returns 90 days later to check in on their progress with the hope they have turned their situation around.

During the 90 day post-Antonio visit, the team at Wela works with each family to assist them in facilitating budgets and developing financial goals.

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