"Funny how we didn't miss them until they were gone and thought of never having another one was staring us in the face. How did this happen to us? How did it happen to them? Let's think about it...when is the last time you saw an advertisement for a Twinkie? Really think about it...TV, Radio, Print, Billboard, Direct Mail, .... anything? Maybe they shouldn't have stopped proactive marketing just because people already knew the brand.... Even after brand recognition is achieved, consumers need a reminder to encourage them to buy.
A lot of businesses make this mistake... relying on word of mouth only until everyone they know, already knows... then what? Marketing is 90% of business... think about it, it doesn't matter if you make the best steak in the world if no one knows about it. As it's been said, "If you aren't marketing your business, you are going out of business." Remember, the best time to market your business is when you are already doing well and you don't have to panic about generating leads. Put a proactive strategy in place... be efficient with your budget, be effective with your creative.
If your business has stopped marketing because you think it's unnecessary, contact us, Reformation Productions, to course-correct your strategy.
Reformation Productions, a Gwinnett marketing agency serving local and regional businesses, is a full service marketing agency dedicated to helping local and regional business become the most efficient and effective that they can be in marketing. Visit us online at www.reformationproductions.com to start a conversation about how to improve or maintain your business in today's marketplace."
Zachary Bennett-Owner of Reformation Productions