Claim your Independence; brand yourself, not your company.
Branding yourself over your brokerage firm has not just “broken the bond” with traditional services based providers in all industries, it’s become an essential element of marketing for 2013 and beyond.
Your personal brand ought to be your own and true to who you are as an individual. While we understand that you picked your brokerage deliberately and that they are an incredible support and association, you are not require to clone yourself and become a Mini Me of every agent there. The reality is that you are your brand and you have "enlisted" your brokerage to work for you. If you are putting forth the same non specific look and feel and offerings on your brokerage supplied website and print collateral as everybody else in your office, not to mention all the agents across the country; you are just one of many fish is a big sea. Your image and messaging appears generic; and "just another agent".
You never want to leave your most precious asset (YOU) in the hands of your parent company or broker. What you do want is to capture space in the minds of your consumers, so when they think real estate.....insurance....loans/mortgage they think YOUR NAME, not your brokerage.
Reformation Productions provides Personal Brand Marketing for agents in the real estate, insurance and mortgage industries.
Personal Brand Marketing keeps you in control of your own marketing. Brand Yourself!
Lets chat if you are interested in finding out more about Personal Brand Marketing.
