Experience Bracket Town™ Refreshed by Coca-Cola Zero™ Challenge Awards Donations to Atlanta Nonprofits

Experience Bracket Town™ Refreshed by Coca-Cola Zero™ Challenge Awards Donations to Atlanta Nonprofits

ATLANTA – March 18, 2013 – As Atlanta prepares to welcome teams and basketball fans for the 2013 NCAA^®Men’s Final Four^® April 5-8, the NCAA is giving back to the Atlanta community for playing host to such an important event. Through the Experience Bracket Town™ Refreshed by Coca-Cola Zero_™ Challenge, the NCAA will provide a donation to participating nonprofit organizations that have the most supporters purchase tickets to Bracket Town.

Bracket Town Refreshed by Coca-Cola Zero, the Ultimate Final Four Fan Festival, opens April 5 and will offer more than 300,000 square feet of family-friendly activities throughout Final Four weekend. A budget-friendly, four-day indoor interactive event, Bracket Town targets basketball fans and fans of all NCAA sports by offering them a chance to meet legendary coaches and former college stars at exclusive autograph sessions, sign up for daily youth clinics and participate in a host of sports activities ranging from basketball to lacrosse to hockey and more.

Participating nonprofit organizations will be divided into two categories based on the number of people served by their organization, and a donation will be awarded to one winner in each category. The winning organization serving more than 1,000 individuals will receive $2,500, and the winning organization serving fewer than 1,000 individuals will receive $1,250.

To participate in the Experience Bracket Town Refreshed by Coca-Cola Zero Challenge, interested nonprofit organizations should register online athttp://www.final4atlanta.com/experience-bracket-town-challenge-nonprofit-registration/. Registration is now open and will remain open through the end of Bracket Town on April 8.

To get in on the action and learn more about the NCAA Men’s Final Four fan events, visitncaa.com/finalfour. Information will also be available via the NCAA Final Four mobile app presented by AT&T.  The app, which will be available for iPhone and Android in late March, will feature the Coke Zero’s Insider Guide and the AT&T Fan Zone.  Get in on the action, get the app by dialing **NCAA.  

Also, join in the 75 Years of March Madness^® Celebration by going to ncaa.com/MarchMadness. Be part of history by voting for your favorites to help determine the Top 15 All-Time March Madness Players, the Top All-Time March Madness Team and the Top All-Time March Madness Moment. Voting ends March 24.

NCAA, Final Four, March Madness and Bracket Town are trademarks of the National Collegiate Athletic Association. All other licenses or trademarks are property of their respective holders.

CONTACT:  Meigan Manis, communications 21^®, for the Atlanta Local Organizing Committee 404.814.1330,mmanis@c21pr.com.

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