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“Cause Marketing”

More than any single gain, credibility is what you achieve. And credibility is very, very valuable.

The term (Cause Marketing) is sometimes used generally, to refer to any type of marketing effort for social and other charitable causes.

What is required from you for this type of marketing is to simply get involved. Get involved in your community, become a partner with a cause or community effort that results in benefits to the greater community. What benefits the greater group almost always translates to a benefit to the business community and often directly to you, the business supporter of that cause.

Here’s what happens ... You sponsor or participate in the local event. Members of the community see your support as a commitment to their community, where they live and in their backyard.

You get back:

Recognition... not only are you recognized by the general population, you are also recognized by the leaders in the community. Can you think of any other straightforward way you would get the mayor/city council, etc., to know who you are?

Appreciation... you are appreciated by those who may benefit directly (the cause) and you will be seen and appreciated by those who also support the same cause.

Credibility... you're not just another business that happens to be located where they live. You are a business that contributes and supports where they live.

Stay local. That could include national/international causes with local efforts. There are just as many needs at the local level as there are nationally or internationally.

Don’t jump into every cause. Choose carefully, primarily because you have limited time. As with any effort in the advancement of your business, there is no one piece of magic. So stay focused on your business efforts, of which a significant part is marketing/promotion/advertising.

Now, here is the important part!

As with any marketing, the return is almost never immediate. And almost never what you have been told by the seller of a marketing/advertising plan. You are NOT going to get magical, amazing, unprecedented returns, period! With virtually any marketing plan you may get a 1% or 2% or 3% return ... and that won’t be right away.

So,

DO NOT set your expectations to the level of miraculous.

DO NOT accept the outrageous rhetoric of an ad/marketing entity that tells you what they offer is the magical solution.

DO NOT think any one method of marketing/advertising is the complete answer.

If there is one solution that is miraculous, that solution would be used by everyone.

If you don't know where to look for a "Cause" write me.

NEXT WEEK: More basic “self promotion” for FREE, or almost free.

Check My New BLOG http://easybizbasics.blogspot.com/ for more. Look at the Technology Page for FREE “How To” tools.