ATLANTA (October 26, 2012) - In today’s fast-paced world of short attention spans and immediate gratification, realizing meaningful change that leads to specific business outcomes quickly and noticeably can be a daunting task. In his new book, “Rapid Change: Immediate Action for the Impatient Leader,” (http://aubreydaniels.com/rapid-change-0) Joe Laipple, author and senior vice president of strategic services for Atlanta-based Aubrey Daniels International (www.aubreydaniels.com), presents a proven formula for creating immediate, lasting change.
The veteran executive explains in easy-to-follow language how to apply the science of human behavior to create immediate incremental behavior changes that lead to long-term outcomes that last. Large organizations such as Genentech, Aflac and Comcast already have benefitted from applying the proven technology and concepts from this book and his work to their workplace.
As part of “Rapid Change,” Laipple introduces The 3-Minute Meeting. While the concept may sound too good to be true for employees regularly stuck in lengthy, unproductive meetings, he proposes simple, effective check-ins to help bring about desired change. Done frequently, the highly focused 3-Minute Meeting provides effective touch points that positively shape and direct a person’s behavior through meaningful dialogue between managers and employees.
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“It’s all about getting the employee to identify for himself what behaviors he is demonstrating that result in noticeable change – positive or negative – and think through next steps to achieve desired goals,” said Laipple. “The key here is incremental change that ultimately lasts. Let’s find the smallest difference in behavior that makes the biggest difference in the result. That goes a long way.”
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ABOUT ADI
Founded in 1978, and headquartered in Atlanta, GA, Aubrey Daniels International (ADI) works in the U.S. and globally with a diverse spectrum of clients, including Aflac, Duke Energy, MOM Brands, FMC Corporation, M&T Bank, NASA, Genentech, SCA Global, and Comcast to translate corporate strategies into sustainable patterns of action by helping organizations make decisions grounded in an evidence-based and ethical approach to people and business. Whether at an individual, departmental or organizational level, ADI provides the tools and methodologies to help move people towards positive, results-driven accomplishments.
