Fifth Group to Open Seafood Restaurant in Former Vickery's Space

Fifth Group Restaurants, in early 2012, will open a seafood restaurant called Lure on Crescent Avenue in Midtown.

Fifth Group partners Robby Kukler, Steve Simon and Kris Reinhard announced Monday that they have purchased the former Vickery’s Crescent Avenue Bar & Grill for the new restaurant, which is just a few doors down from their first restaurant.

“Fifth Group began in Midtown with the opening of South City Kitchen on Crescent Avenue 18 years ago, and it is very significant for us to be able to continue growing our company by owning a restaurant property on that very same street,” Kukler said Monday in a release.

“This is a neighborhood we feel at home in and we hope that our guests will experience the same when dining at Lure."

Micah Willix , the executive chef at Ecco, also will oversee the kitchen at Lure.

Lure will feature seafood from around the world and will be open for lunch and dinner. The restaurant will seat 140 people.

Before it opens in 2012, the restaurant will undergo major renovations, according to the restaurant group. Ai3 and Bill Peace of Peace Design will design the restaurant. 

Fifth Group Restaurants currently operates South City Kitchen Midtown, Ecco, South City Kitchen Vinings, La Tavola Trattoria, The Original El Taco and Bold American Events, a catering and events company at the King Plow Arts Center in West Midtown.