NCR Building New Innovation Lab in Midtown

ATLANTA, GA — NCR Corporation announced on Tuesday that is plans to build its new NCR Innovation Lab in Midtown.

The new research and development hub, the company said in a statement, will focus on research, innovation, and design.

"The NCR Innovation Lab will bring together NCR’s R&D teams with its global innovation labs to drive a unified omni-channel focus and build upon NCR’s position as a leader in the digitally connected economy," it said.

The lab will be located in NCR's new corporate headquarters now under construction in Midtown. The company is best known as a manufacturer of ATMs and retail checkout kiosks and other systems.

“The NCR Innovation Lab will accelerate our transformation to a platform based business model. We are living in exciting times where developers and customers from various ecosystems co-create and exchange value, which is changing the way we research, innovate, and design and think about our solutions and offerings,” said Eli Rosner, chief technology officer and senior vice president of software solutions, NCR.

“Atlanta is one of the fastest-growing technology centers in the nation, and is emerging as an international hub for technology,” said Atlanta Mayor Kasim Reed. “NCR’s Innovation Lab will be a key addition to Atlanta’s vibrant innovation community of research institutions, corporations, start-ups and organizations developing game-changing technologies that will shape our future.”

The lab intends to work and collaborate with researchers and students at Georgia Tech, the developer community in the state of Georgia and around the globe, and other companies, including start-ups and customers, on innovation.

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