Patch Traffic More Than Tripled Last Year

The latest comScore data shows Patch, AOL’s network of over 860 hyperlocal news site, is now the fourth largest regional/local property online, more than tripling its UV traffic between December 2010 and December 2011.

“Given that the average Patch site is just over a year old, we couldn’t be happier with the traffic growth we’ve shown to date,” said Patch media president Warren Webster in a released statement. “We are incredibly proud of the role we play in our communities every day -- and of the consistent positive feedback we receive from our users -- so seeing this rise in traffic is very gratifying for our entire team.”

Yelp leads the comScore regional/local category rankings followed by CityGrid, Yahoo!Local, Patch and CBS Local. In December of 2010, Patch was ranked 10th in the category.

Patch currently has sites in 22 states plus the District of Columbia. Smyrna-Vinings Patch is one of more than 40 Patch sites in Georgia.