The Weather Channel is On its Own

The Weather Channel is on its own.

This past Friday, IBM completed its purchase of the company’s product and technology businesses, according to Adweek. But that sale doesn’t include the actual Smyrna-based station itself, meaning The Weather Channel is now an independent network.

The station also launched 34 years ago as an independent.

In a staff memo, Dave Shull, CEO of The Weather Channel Television Network, said, ”We have heightened focus on innovation, first-class storm coverage and hyper-localized weather information available through our various TV platforms.”

The station now includes the main TV network, WeatherScan and Local Now, where viewers have access to real-time, hyper-local weather and other content.

The AJC reports that between 900-950 employees are moving over to IBM.