Find a Client, Thank a Client

When it comes to establishing and cementing healthy business relationships, it’s amazing how far a simple “thank you” can go. An abundance of research has pointed out that, across the board, customers spend more, employees work harder, and vendors are more likely to continue using your services if they are thanked on a regular basis. In the world of psychology, this strategy is considered a form of positive reinforcement which, if you’ve ever trained a dog using treats or enthusiastically congratulated a two-year-old for finally using the potty, can be an extremely successful strategy for encouraging future behavior.

Generally speaking, in our globalized, highly competitive economy, there’s some truth to the notion that successful companies thrive because they’ve figured out the art of minding their manners in an authentic way. It is one thing to focus on the health of your bottom line, but the truth of the matter is that true competitive advantage comes from caring about your customers first.

Therefore, as a simple rule of thumb, make a point to thank each and every customer who utilizes your services. While this may seem a bit daunting, the act of showing genuine gratitude is often overlooked, which means making a point to demonstrate appreciation can set you apart from the competition. Think of it as a fresh new marketing strategy!

To do this, spend some time thinking about what your customers might like, what you would like if you were in their shoes, and what’s feasible for your budget. The goal is to give something that’s memorable and universally appealing, without making it seem like your gift is simply standard operating procedure. It needs to appear authentic—warm, even.

To help, we offer a beautiful selection of delicious gift baskets that not only come in a wide variety of flavors and themes, but are also built to accommodate any budget. To see what we have to offer, please visit our website at www.GratitudeGoodies.com or call us directly at 770-886-9598.

As always, thank you for making us Atlanta’s #1 signature gift basket company and a 2014 Forsyth County Business of the Year.

Diane Campbell | Gratitude Goodies | www.GratitudeGoodies.com | 770-886-9598