How to Use Human Nature to Improve Your Bottom Line

Psychologists and behaviorists interested in the science behind some of our most basic motivations have spent a lot of time studying the phenomenon of gift giving as it pertains to human nature. What they’ve discovered is that, while humans may in fact be wired to be overly generous, that proclivity to give to our loved ones—and even to those we know we may never encounter again—actually creates a large survival advantage for the gift giver.

Plain and simple, while gift giving may be create an economic burden for those who feel that they don’t have much to give, the cost of not giving is actually far greater due to stagnant relationship growth and missed opportunities to forge new connections. In short, it is better to always assume that we will in fact continue to encounter the recipients of our gifts, than to make a mistake in the opposite direction.

Therefore, if—from a behavioral standpoint—it makes sense for us to give generously to those we encounter on an everyday basis, the same holds true for survival in business. If your company has failed to establish an effective gift giving strategy in the past, citing unavailable funds or simply an unwillingness to see the importance of gratitude-based marketing plans, it’s time to rethink these assumptions.

Generosity evolves because, at the ultimate level, it is a high-return cooperative strategy…even in the absence of any apparent potential for gain.

If you’re looking to establish a gift giving plan within your company, we can help! We offer a wide array of tasteful and appropriate gift baskets that are perfect for any occasion or price level.

To see what we have available, please feel free to view our website at www.GratitudeGoodies.com or to give us a call at 770-886-9598.

As always, thank you for making us Atlanta’s #1 signature gift basket company!

Diane Campbell | Gratitude Goodies | www.GratitudeGoodies.com | 770-886-9598