The Key to Customer & Employee Retention

All-too-often, I think many of us struggle with gratitude and kindness. While our intentions may be great and we find ourselves inwardly thinking about how much we appreciate others, it’s often something we tend to overlook on a regular basis.

Truth-be-told, making a point to consistently show demonstrations of gratitude is a challenge because our best laid plans tend to get lost in the hubbub of everyday life. We move along, assuming that those around us know how we really feel when, as studies have shown, gratitude expression is an extremely important aspect of any relationship because it tends to shrink the distance between two people.

With that being said, when it comes to building and maintaining business relationships, genuine expressions of gratitude can often determine whether that next big sale or referral will even happen. While it’s one thing to offer a free “thank you” service to your clients en masse, it’s another to make a smaller-scale effort that will truly target individuals on a more personal level.

Think about it: when was the last time a business owner went out of their way for you? Were you more likely to utilize their services again? I would wager that chances are good that it not only increased your loyalty to their brand, but it also increased your willingness to refer their product to others.

Therefore, consider the fact that truly successful business owners have not only mastered the art of providing a quality product, but also the understanding that making both their customers and employees feel appreciated is imperative.

If this is an area where you tend to struggle, take some time to think about the customers or employees who’ve been with your company for a long period of time and surprise them with an unexpected token of your appreciation.

To help, we offer a large selection of classic, hand-crafted gift baskets that are not only beautiful to the eye, but pleasing to the palette as well. Our baskets take the guess work out of wondering about the appropriateness of gift giving in the workplace and allow the recipient to feel the unexpected joy that comes with receiving something thoughtful just for being who they are.

To see our current lineup of delicious creations, feel free to visit our website at www.GratitudeGoodies.com or call us at 770-886-9598.

As always, thank you for making us Atlanta’s #1 signature gift basket company and a 2014 Forsyth County Business of the Year.

Diane Campbell | Gratitude Goodies | www.GratitudeGoodies.com | 770-886-9598