Make More Money by Thanking More Customers

When it comes to client retention, appreciation marketing is extremely important. Plain and simple, client retention drives revenue and referrals, so it makes sense to focus on satisfying your existing customer base. On average, it can cost approximately five times more to get new clients than it does to keep current ones, so reducing attrition makes sense.

Research has actually shown that if you decrease your attrition rate by just 5%, you’re likely to see a profit increase of anywhere from 25-125%. Therefore, the key to maintaining a solid client base is to spend a bit of time and money on appreciation marketing.

To start, along with sending things like welcome letters and thank you notes at the end of business contracts or work periods, it also pays to mark standard events such as client birthdays and holidays with small gifts. However, while most people expect to receive tokens of gratitude during the holiday season, it’s wise to think outside the box when developing an effective appreciation strategy.

For example, if one of your clients recently purchased a high-ticket package from your company or helped refer a large number of customers, it’s important to send a gift in response so they understand how much you appreciate their continued trust in your services. With this, for long-standing clients, it’s also wise to send annual gifts which thank them for their extended working relationship.

To help, we offer a wide variety of beautiful gift baskets which come in an array of sizes and themes to meet any occasion or price point. In the business world, gift giving can be a sensitive topic because there are often a myriad of ethical considerations regarding the gifting process. However, with our baskets, you’ll never have to worry about sending the wrong impression because all of our creations are elegantly made with only the finest savory and sweet items.

To learn more about how we can help your company not only grow, but thrive, please feel free to contact us at 770-886-9598 or visit our website at www.GratitudeGoodies.com.

As always, thank you for making us Atlanta’s #1 signature gift basket company and a 2014 Forsyth County Business of the Year.

Diane Campbell | Gratitude Goodies | www.GratitudeGoodies.com | 770-886-9598