Biscuit Belly To Open 5 GA Locations, Including Woodstock

WOODSTOCK, GA — Biscuit Belly, a chef-driven fast-casual breakfast and brunch concept, is coming to Woodstock.

The restaurant company said on Monday it signed agreements for 10 franchised units, five of which will be located in metro Atlanta.

Multi-unit franchisees and partners, Missy Moon and Robert Estapa with Fresh Development One LLC, will own and operate five new Biscuit Belly locations throughout Georgia, including in Newnan, Columbus, Marietta, Woodstock and Acworth.

With 20 years in the restaurant industry, the two have owned and operated a variety of restaurant franchise concepts including Quiznos, Newk’s Eatery and Five Guys. After selling most of their other franchise concepts, the two decided to put their focus on a multi-unit area development with Biscuit Belly in metro Atlanta.

"After the first meeting with Biscuit Belly co-founders and seeing how organized and dedicated they are to bringing great high-quality food and service to communities, I knew this would be a great investment for us," Moon said. "As an experienced franchise owner who has been in the business for two decades, I am confident in what Biscuit Belly has to offer franchise owners and guests alike, and have no doubt we will experience great success in the state of Georgia."

Founded in 2019, Biscuit Belly is a chef-driven, innovative fast casual breakfast and brunch concept featuring a hearty selection of scratch-made biscuit sandwiches, unique breakfast cocktails and other southern breakfast fare - with a twist. The emerging brand has cultivated a following of loyal fans who swear by the "damn good biscuits."

“We are excited about the growth of this concept and look forward to partnering with this group of investors who have extensive experience in the restaurant industry,” said Chad Coulter, co-founder of Biscuit Belly. “In May we signed a three-unit development deal in Knoxville with Jay Shoffner and family, so we are excited to continue our expansion in Tennessee with another great group.”

For more information on Biscuit Belly franchise opportunities, contact Lauren.Coulter@biscuitbelly.com or visit online.