Business & Tech

Haddy Joins Reformation Brewery's Lineup

Haddy, a light-bodied brew with a low ABV, will initially be available at select venues and the Keeping Room in a 16-ounce canned format.

WOODSTOCK, GA -- Woodstock's Reformation Brewery continues to add to -- and tweak -- its lineup of tasty beers available for fans to enjoy.

Haddy is the latest to join the year round portfolio. This beer offering will initially be available at venues such as Variety Playhouse and Rome Braves Stadium, and the brewery’s Keeping Room in a 16-ounce canned format this May.

Commemorating the launch, a mural commissioned from Atlanta creative R. Land, was painted outside Variety Playhouse.

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“When a particular bohemian community is part of your life story you put a mural on it,” said Reformation Brewery CEO Spencer Nix explains. “My wife and I had some of our best high school dates in Little 5. You might even say, love blossomed at every point. Lots of nostalgic memories in this part of Atlanta for us.”

Nix added that Haddy is for "easy drinking," as it's light-bodied, has a low ABV and allows you to "hold onto the experience a little longer."

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Unchanged from their existing recipe, a 12 oz. canned format of Haddy (formerly Union) will be added later this year. The rebrand will culminate culminate with Haddy joining Cadence and Jude in a Reformation Box Set (12 packs) this summer.

Reformation previously said these changes give the company a chance to “explore the power of parable” and “present narratives that sustain and create continuity between the chapters behind us, and the stories yet to come.”

“Well made beer goes beyond the glass to moments of friendship, authenticity, and shared values," Nix continued. "Haddy is part of a family of beers reintroduced with a new naming convention, whose stories dig deep into our values, and illustrate the why behind what we do.”

A witbier by style, this classic, refreshing take on the Belgian style is ideal for warmer months ahead. Learn more at reformationbrewery.com/haddy.


Image via Reformation Brewery

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