Brides-To-Be Say 'Yes To The Dress' At National Bridal Sale Event

ACROSS ILLINOIS—Attention all brides-to-be: if you're looking for a wedding gown for your big day, lace up your running shoes and head to your nearest bridal salon for National Bridal Sale Day, which falls on Saturday, July 20. More than 1,000 independent, locally owned bridal shops, including top salons, in the United States and Canada will participate in the fourth annual sales event.

Many of the bridal salons will be offering up to 80% off on designer gowns. Although July 20 is the official sale event, some salons have extended their sales through July 27. The big bridal gown sale is similar to Black Friday and Small Business Saturday for other retail businesses. National Bridal Sale Day is also recognized by Chase’s Calendar of Events and is scheduled annually on the third Saturday in July, says the event’s creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J.

“It also means brides do not have to shop the Internet for price,” Maslowski says. “They can walk into any participating bridal salon across the country and in Canada or Mexico on that day and touch, see and feel what they are purchasing with no surprises. And often, they can take the gown home the same day.”

Eva’s Bridal International in Orland Park will be running its National Bridal Sale event through July 27. The salon will be serving wine and cheese on weekends of the sale. The family-owned bridal salon has brought in brand-new designer dresses including 2019 gowns especially for the sale in addition to floor samples.

“We have some great dresses and great bargains,” owner Chad Ghusein said. “We’ve had brides coming in ahead of time to avoid the frenzy. Almost every bride who came in this past weekend walked out with a dress.”

Those shopping for wedding gowns, bridesmaid dresses or mother of the bride/groom dresses are advised to call participating salons and schedule an appointment so that sales staff can help brides select gowns and provide other services, such as alterations.

Participating bridal boutiques in Illinois include:

Haute & Co. Bridal Boutique
1760 N. Clybourn Ave., Chicago

The Crystal Bride
207 W. State St., Geneva

Eva’s Bridal International
15180 South La Grange Road, Orland Park
(not associated with other Eva’s stores)

Martellen’s Dresses and Bridal Boutique

220 Main St., Lemont

Bijou Bridal and Special Occasion
17W170 22nd St.
Oakbrook Terrace

Bri Zan Couture
827 N. Washington St., Naperville

Wolsfelt’s Bridal and Tuxedo
1025 S. Lincoln Ave., Aurora

House of Brides
16100 S. La Grange Road, Orland Park
607 E. Golf Road, Schaumburg
1184 Roosevelt Road, Glen Ellyn

Veiled by Cha Cha
494 Crescent Blvd, Glen Ellyn,

Here Comes the Bride
190 N. Swift Road, Addison

Outside the Chicago area:

The Perfect Fit Bridal
605 E. Grant Hwy., Marengo

Alexis Kay Designs Inc.
128 E. Lincoln Hwy., Dekalb

Bridal Elegance
205 W. Etna Road, Ottawa

Country Lace Bridal Shop
2202A Eastland Dr., Bloomington

Simply Elegant by Cheri
1010 N. Kickapoo St., Lincoln

Girls In White Satin Boutique
300 E. State St., Jacksonville

Main Street Bridal
124 E. First South St., Carlinville

Elite Bridal
106 S. Country Fair Drive, Champaign

Cloud Nine Bridal Boutique
4703 N. University St., Peoria

For tips on shopping for a wedding gown and a list of participating store locations visit National Bridal Sale Event 2019.