THC Beverages Coming To United Center In 1st For Major Arena In U.S.

ROLLING MEADOWS, IL — The United Center is making history again as guests will soon be able to purchase THC beverages at the largest live entertainment venue in the United States. As part of a partnership with RYTHM, Inc., based in Rolling Meadows, the iconic building at 1901 W. Madison St. will become the first major arena in the country to sell hemp-based drinks.

The new partners announced Tuesday a multi-year deal to make THC beverages available at concerts and live events for attendees 21 and over. A spokesperson tells Patch the drinks will not be sold at Bulls or Blackhawks games due to league regulations.

According to RYTHM, Inc., special giveaways and non-infused samples will be available at two shows scheduled for the United Center next week: "The New Edition Way Tour" with New Edition, Boyz II Men, and Toni Braxton on Feb. 4, and the "Life Is a Highway Tour" with Rascal Flatts, Lauren Alaina, and Chris Lane on Feb. 6.

The company said the partnership will continue to take the main stage throughout the year with branded elements in the venue, in addition to ongoing product sampling and branded giveaways at select events.

"We are excited to introduce Señorita and RYTHM to the live entertainment space," said Joe Myhra, chief operating officer at the United Center. "As we continue to evolve offerings for our guests, RYTHM's Chicago roots made its beverage line a natural fit for the United Center experience."

RYTHM, Inc. said the initial lineup of beverages will include four five-milligram hemp-derived THC options. Señorita will be available in three flavor-driven classics: lime jalapeño, margarita, mango margarita, and grapefruit Paloma, "designed for bright, refreshing taste and a smooth, social lift," according to the company. RYTHM offerings will include an "uplifting" sativa beverage, pairing mandarin orange with natural caffeine "for a crisp, energizing boost that is perfect for live events."

Guests at the United Center will find the THC beverages at multiple points of sale throughout the venue, including grab-and-go stations, bars, as well as a dedicated Señorita mobile branded bar.

"This partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois' leading THC beverages," said Ben Kovler, RYTHM, Inc. chairman and interim CEO.

RYTHM, Inc. said its THC beverages have already been rolled out across Chicagoland, including at retailers Binny's Beverage Depot, Woodman's Food Markets, and Foxtrot Market.